Content audit is a detailed analysis of the effectiveness of content, which allows you to identify the strengths and weaknesses of the text content of the site, form recommendations for its improvement and optimization.
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Content audit of the site is a set of measures aimed at studying the text, graphic and multimedia content of the resource to identify errors, bottlenecks, non-unique content, and complicated for perception structure. The texts contain keywords that will be used to transfer the page to the page from the SERP. They should be useful and qualitative. This will increase the number of transitions and will lead to an increase in the position of the resource. Among the non-obvious advantages of high-quality content is the installation of links from other sites, blogs, social networks to useful information, which will have a positive effect on the ranking.
Errors (syntactic, spelling), non-observance of simple rules for constructing a text structure (for example, a solid unreadable "sheet") and lack of images cause distrust to the resource. The user will prefer to receive information (make an order) in another place, and you will lose a potential customer.
Audit of the text part of the site gives an opportunity to identify all these problems and get comprehensive recommendations for effective content optimization. Qualitative changes will increase attendance, and convenient submission of information will ensure the fulfillment of target actions (order, subscription, repost).
A responsible approach to content will help to achieve a steady increase in traffic and conversion. Unique texts with useful content are one of the best ways to keep the target audience.
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