Solar Market

Briefly about the project

Solar Market1

Goals and tasks set by the client

  • auditing the site for errors;
  • optimization of the resource for the current requirements of Google search;
  • optimization for user demand;
  • promotion of the site solarmarket.com.ua for the main queries in the TOP-10;
  • setting up and maintaining advertising on Google search and display networks;
  • setting up and maintaining advertising on Facebook and Instagram.

Project Description

The project went for a comprehensive website promotion, having only 3 pages.

Project implementation: SEO

At the first stage of site promotion, a site audit was carried out and a semantic core (SN) was assembled. Recommendations were formed to optimize the resource and expand the structure of the site based on search demand statistics. The implementation of the recommendations made it possible to bring the site to the current requirements of the search engine, and the creation and optimization of new landing pages - to increase the coverage of the target audience (TA).

 

At the same time, technical tasks for copywriters were formed, SEO-optimized texts were written and posted.

At the next stage, an analysis of competitors was carried out and a strategy for promoting the resource in the organic search engine results was formed. Work was carried out to create and build a link profile.

Bottom Line: SEO

A set of optimization measures led to the fact that the position of the site began to grow and for many requests it was able to become in the TOP - 10

 

 

The high positions of the site, respectively, led to an increase in traffic. This is clearly visible on the chart from Google Analytics.

 

Project implementation: Google Ads

In agreement with the client, the following advertising campaigns were set up and optimized:

  • search campaigns for all new landing pages;
  • Remarketing campaigns for different audiences who visited certain pages of the site;
  • Smart - campaigns;
  • Discovery Campaigns;
  • Max Performance campaigns.

 

Results: Google Ads

Project implementation: Facebook, Instagram

Companies were created for various news occasions and company promotions. We used lookalike audiences by email and phone customer base and audiences collected using Pixel Facebook. Creation of creatives was on the client side. Here are some examples:

 

 

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