Call tracking on the site: what is needed for this and how to set it up?

Call tracking is a code added to your site that not only tracks phone calls, but also links them to the specific advertising source that “provoked” the customer's call. The Call tracking system perfectly contributes to the distribution of the advertising budget and increase in sales due to relevant advertising.

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What does the Call tracking connection give?

Knowing which advertising brings calls to the company, you can avoid unnecessary spending on irrelevant advertising campaigns and significantly reduce your costs.

Clear visibility of calls on the phone, the effectiveness of each advertisement for phone calls

The cost of each call to the company, understanding the payback of advertising

Saving all call data to understand the quality of service

Difference from completed transactions, by calls, missed calls, repeated calls

Why Call Tracking is needed?

To understand the effectiveness of sales, it is necessary to take into account all sources of receiving orders, including calls. Even a small number of phone calls can show how effective an advertising company is, and for some companies this system is taken as a basis, since there are more phone calls than requests through the site.

Conventional analytics tools are not able to track the flow of phone calls through the site and analyze the data, but the Call Tracking module connected to Google Analytics does an excellent job of this task.

Google Analytics, in this case, will display information about how many calls were made, which ads contributed to the conversion and other additional information.

There is no need to use additional systems to connect to telephony. Instead of your company's contact phone number, the call tracking system shows the site visitor a replacement number on each advertisement. Then it matches it with a specific advertising source or user visit.

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