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Briefly about the project

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Goals and tasks set by the client

  • Detection of technical deficiencies on the site. Development of recommendations for their elimination.
  • Identification of possible problems with the ease of use of the site and development of recommendations for their elimination.
  • Analysis of the main competitor sites in free search. Forming suggestions for improving the site.
  • Identification of site search engine optimization errors and development of recommendations for their elimination

Project Description

The main goal is to make the company's resource as convenient as possible, to obtain a list of technical changes regarding the improvement of the technical component of the site and the degree of its search optimization.

Complex audit is a service that combines several types of audits and requires the participation of several specialists in the relevant fields. It is this approach to eliminating shortcomings on the site that is the most effective, as it allows the client to obtain comprehensive information about the current state of the site, the volume of necessary changes and the degree of advertising activity of the main competitor sites.

All of our complex site audits consist of several parts, the main of which are:

  1. This is directly a site audit file, structured by sections and easy to use. Contains a list of all deficiencies with a description and justification, identified in the process of conducting audits with recommendations for their correction.
  2. A separate file, also quite voluminous, is the semantic core of the site. Contains a list of user requests for each of the project's pages, indicating the number of searches for the previous month.
  3. Terms of reference for developers, copywriters, site administrators and designers are files that the customer can use to estimate the timing and cost of work from various potential contractors. They partially duplicate the information from the audit file, but at the same time they are as concise and understandable as possible for specialists.

 

We advise all potential clients who want to improve the performance of their sites to start with a comprehensive audit - it allows not only to get comprehensive information about the state of the site, but also to save resources for further marketing actions.