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Setting up e-commerce and sales funnels

Enhanced Ecommerce – What Is It and Why?

Enhanced Ecommerce is a great, relatively new feature in Google Analytics that allows you to collect and analyze data about your site visitor, from the first visit to the purchase on the site.

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What do you get in the end from Enhanced Ecommerce?

Statistics

about viewing goods/services on the site in categories; about viewing information on the site; about the interaction of the potential buyer with the basket; about the user's behavior during the ordering process.

The results of internal advertising - the number of impressions and clicks

Information on the registration of each purchase

Report with ordering stages

With this analytics system, you can find out:

Attendance of individual sections of your site, their effectiveness
Customer interaction with cart
The whole process of buying a product, from its search to payment
View product or service card, description
Analysis of goods by popularity, the best sales result
Find products for which you need to make a separate advertisement
The moment at which the visitor interrupted the purchase process
The effectiveness of advertising, marketing processes within your site

Connection work process from our company

Initial setup of e-commerce through Google tag manager (GTM) and Google analytics.

Ecommerce in google analytics collects statistical data and displays the necessary indicators - data on the visit, provider, conversion, and more. Google tag manager (GTM) will allow you to further configure the system to display data and allow you to flexibly manage access rights, set custom tags, ensure high speed loading of site sections and configure sending analysis data to google analytics.

System operation, testing and collection of first results.

Checking the full operation of Google analytics and Google tag manager.

Still have questions?

Bila Tserkva

Heroyv Nebesnoy sotni Street, 2а

support@seo-evolution.com.ua

+38 (066) 479-04-24

+38 (096) 349-94-77

Our completed projects by service "Setting up e-commerce and sales funnels"

Our completed projects

Mona Collection

Mona Collection - Kyiv down factory with many years of experience in the processing of down and feather raw materials and production, according to European standards, from it products for sleep and relaxation (blankets, pillows, feather beds, etc.).
Wood Ukrdim

Wood.ukrdim.pro is a manufacturer and supplier of lumber and finished products from Siberian pine. Wholesale and retail deliveries of wood with high technical characteristics throughout Ukraine.
Terra Svet

Territory of Light - an online store of chandeliers, floor lamps, wall sconces and table lamps, from the world's best manufacturers. There is a wholesale sale of products with delivery both in Ukraine and around the world.