Liderpak

The site went to SEO. After the resource was created, it was not optimized. In addition, the developers performed a poor-quality relocation of the site from the .com.ua domain to the new .ua domain. As a result, many pages fell out of the Google index, which, accordingly, led to a drop in traffic and sales.

Site audit:

Work with the project began with the site check for compliance with the requirements of search engines to the technical component of the resource. Based on the data obtained,

• a list of errors that were on the site was created, as well as recommendations for their elimination;
• collected search demand statistics;
• the terms of reference for programmers were drawn up in the form of a checklist, which was transferred to work;
• drafted terms of reference for copywriters for those pages on which there were no texts;
• analysis of competitors in the search results.

The implementation of tasks to eliminate technical shortcomings was entrusted to our full-time programmers. The writing of the texts was also implemented by our copywriters.

We always check the correctness of the recommended changes to ensure that the desired effect is achieved. This project is no exception. After the programmers announced that all the changes were implemented, our SEO specialists checked the correctness of the implemented changes and compiled a list of changes that were not fully implemented and sent them for revision.

Website promotion:

At the first stage of site promotion, the main task was to quickly map redirects, because. after moving from one domain to another, page redirects were not configured. As a result, most of the pages began to return a 404 server response code.

The position of the site in google organic search has improved significantly after the elimination of all technical flaws and search engine optimization of the resource. The redirect setting also played a big role.

Based on the analysis of competitors, a promotion strategy was developed and the current positions of the site were calculated.

Because the first two months of work were mainly devoted to eliminating all errors and internal optimization of the resource, then the positive dynamics of the site's visibility in the organic search results began to be recorded only in the third month of promotion. Yes, these were LF and MF requests, but still.

Further work on the project was based on monthly adjustments to the initial work plan, taking into account the specifics and seasonality of demand.

Development of technical solutions:

In the process of SEO work, or rather, at the stage of eliminating website errors, the client was convinced of the high level of our programmers, who performed even the most complex tasks without violating deadlines. And, of course, he asked our specialists to implement non-standard solutions on the site.

In the process of website modernization successfully implemented:

• Price calculator for corrugated boxes according to your size https://www.liderpak.ua/shop/packs/boxes/calc-gofro/
• Scotch (adhesive tape) price calculator with logo https://www.liderpak.ua/shop/packs/klejkaya-lenta-tape-with-logo/calc-klejkaya-lenta-logo/
• Doypack calculator with logo
• Displaying the preliminary cost in the catalog when choosing the parameters of the product and quantity (screenshot)
• Form and button "buy in 1 click"
• Customization of the checkout page:

1. Quick order
2. Set up payment methods
3. Setting up delivery methods (many different options and complex user interaction logic).

• Banners on the catalog page (screenshot)
• FAQ with micromarking (screenshot)
• Creation and configuration of automated uploads to optimize the process of interaction with third-party resources (price aggregators, marketplaces, etc.)
• Configuring automatic nofollow attribute support for external links
• Micromarking of the entire site according to Schema.org