Experts Medical

Since the terms of work on the project were rather short, the result had to be achieved as quickly as possible. And it has been achieved. Already in the second month of work on the client's website, organic traffic grew by 16%. The number of positions in the Google TOP-10 has been doubled, the site has significantly improved its behavioral characteristics, and hence the percentage of conversions.

At the same time, the improvements primarily affected the most important and profitable pages of the site for the customer.

To achieve the result, the following work was done

At the initial stage of work on the Experts Medical website, it was necessary to clearly understand the current state of the project. Identify problems that may have a negative impact on the promotion of landing pages of the site.

To this end, a technical audit of the site was carried out, with particular attention to the state of optimization of the mobile version of the site. As a result of the audit, the terms of reference for the programmer were developed to solve the identified problems. Also, the micro-markup of the site pages was optimized.

In parallel with this, work was carried out to assemble the semantic core to cover all key queries in target areas, develop the optimal site structure and create SEO-optimized content.

As a result of the assembly of the semantic core, a number of works were carried out:

• audit of the content (texts) of the site for compliance with promotion requirements
• development of the site structure in accordance with the goals
• development of terms of reference for the creation of additional landing pages
• development of terms of reference for copywriters for writing texts

Throughout the entire period of work on the project, the link mass of the site increased with the involvement of high-quality donor sites.