Express Site Audit

An express site audit is a comprehensive check of the main factors influencing the resource's promotion, optimization, and other key indicators. This procedure is faster than a full audit because it involves a high-level, focused review.

An express site audit provides the opportunity to:

• Outline the specific directions where further work needs to be concentrated;
• Receive clear recommendations regarding critical errors and site problems that negatively influence its efficiency within the chosen niche;
• Obtain information about factors that require focused attention for the resource's further development and promotion;
• Identify the possible reasons for the site falling under search engine filters.

It is recommended to order an express site audit in the following situations:

• Before launching the resource. An objective external analysis will help to identify problems that can affect the site's overall efficiency;
• Periodically, to assess the quality of the resource's current operation. This provides an opportunity to monitor the current situation and implement timely changes;
• When making significant changes to the design, navigation, or global changes in the site's code. This allows for determining the exact direction in which work should be focused to achieve better results.

The affordable cost of an express audit makes it possible for sites of any level to utilize this service.

Complex of Works on Express Site Audit

A quick check of the resource covers the following key points:

• Checking the main parameters of the site. This includes TIC, PR, page indexing, and other indicators, the low level or complete absence of which will have a negative impact on the promotion of the resource.
• Analysis of site content. Checking the quality of texts, images, and multimedia materials for uniqueness and their relevance to the resource's subject matter. Defining the semantic core and the density of keywords. Calculating the correlation of code and content. The quality and correct structure of the content is one of the most important parameters determining the resource's demand.
• Audit of site code. Identifying errors in the code, excessive complication, lack of compression, and the presence of a large number of CSS and JS files. This significantly influences the ranking and speed of the resource.
• Analysis of basic statistical parameters. Examining indicators of attendance, conversions, and other parameters that provide an opportunity to identify bottlenecks and assess the relevance of the resource in terms of its direction.
• Analysis of a site in the SERP. Determining the resource positions for key queries. Identifying the reasons for the low position in the SERP.
• Audit of site design. Checking the design of the resource in terms of loading speed and user perception. Identifying factors that have a negative influence on its efficiency.
• Minimal usability audit. Checking the convenience of working with the site, searching for information, and the implementation of key actions. Providing recommendations for the elimination of weak spots.
• Audit of site structure. Analysis of the resource map, the hierarchy of page levels, the convenience of searching for information of interest to the client, and the availability of internal relinking (cross-linking).