GEO in Copilot

We will make your business more visible to users of Copilot - an AI system integrated into the entire Microsoft ecosystem (Windows, Edge browser, Office 365 office service).

Changes in user behavior have affected not only ordinary people, but also the corporate sector, entrepreneurs and specialists. The sales funnel in the B2B sector is also increasingly limited to communication with an AI assistant, and it is Copilot that is often trusted with the selection of contractors, preliminary market analysis, software selection, etc.

The success of your marketing in the B2B segment increasingly depends on the presence in Copilot responses

Get into the recommendations of the Microsoft AI ecosystem

What You Will Get

A New Source of Customers

While Competitors Focus on SEO and the Google Ecosystem, You Gain a Foothold in Copilot and Bing

“Hot” Traffic

Users Who Came to the Site on Copilot’s Advice Have Greater Trust in the Brand

Trust and Reputation

Copilot’s Answers and Recommendations Are Perceived as the Opinion of an Independent Expert

Accurate Brand Representation

Copilot Will Use Accurate and Up-to-Date Brand Information Without Errors or Misrepresentations

Our Advantages

We Have Been Working in the Field of Internet Marketing for Over 10 Years
Experts in Optimization for Alternative Search Engines
Effective Solutions to Your Business Problems
Reasonable Pricing

Who Needs Optimization for Copilot

Online Stores and Ecommerce

B2B Companies

Local Businesses

Providers of Professional Services

When Do You Need Promotion in Copilot

You are trying to be the first to enter the solvent corporate segment (B2B)
You are looking for new sources of hot leads in conditions of high advertising costs
You want to use low competition in the Bing search engine
Competitors are already appearing in the Microsoft ecosystem, and you are not there

Why GEO in Copilot

Copilot is an integral part of the large Microsoft ecosystem. Which includes the most common Windows operating system, the Edge browser installed by default, the world's most popular office suite Office 365 (Word, Excel and others). Which attracts even those users who did not plan to use AI services.

GEO promotion in Copilot is potential customers who are looking for a solution to a problem right now, in the workplace.

GEO in Copilot is unhindered access to:

Built-in AI in the Windows operating system.
Bing search results and the Edge browser.
Microsoft 365 application ecosystems.

The absence of your business in Copilot means the loss of some business customers even at the stage of choosing a supplier or contractor.

Promotion stages in Copilot

GEO-site audit and environment analysis

We analyze the presence of your brand and competitors in AI responses and recommendations for targeted user queries. We check the accessibility and degree of site optimization.

Technical optimization

We develop a technical task and, if necessary, implement technical changes to the site aimed at ensuring accessibility for AI crawlers and improving the site structure. We implement micro-markup

Development of a promotion strategy

We identify growth points in AI output, develop a semantic core focused on user behavior. We develop a content strategy, determine target placement sites and form a placement plan

Optimization of internal content and external placement

We adapt internal content to AI requirements. We place content on authoritative external resources that are used by the system as a source. We ensure brand placement in targeted lists

Monitoring, adaptation, scaling

We monitor the number and context of brand mentions in AI responses. We analyze traffic dynamics with AI, adapt and scale the most effective promotion directions

GEO (Generative Engine Optimization) in Copilot - work to ensure the stable appearance of a brand, products and services in the responses and recommendations of the Copilot AI assistant. Displaying accurate and up-to-date information about the business.

Optimization in Copilot differs from SEO promotion in that it focuses on providing the AI system with structured data about the brand. The focus is not on positions in the results, but on the presence of the most clear, understandable and structured answers to target questions. Positive mentions in authoritative and expert sources are also important. The assistant uses Bing search results and OpenAI models to create an answer.

The ideal result of the work is that Copilot considers your brand as a reliable solution to targeted user queries.

Please note that GEO is not a substitute, but a development and addition to classic SEO.

FAQ

What is special about GEO specifically for Copilot

Copilot works on OpenAI algorithms, but uses exclusively the Bing search index as a source of knowledge. Therefore, promotion here critically depends on the technical health of the site in Bing Webmaster and the company's authority on resources respected by Microsoft.

How long will GEO take in Copilot

The first changes can be expected in 1-2 months, but a truly tangible result requires systematic work for 4-6 months

How is GEO effectiveness measured

Specialized tools allow you to monitor the frequency of mentions and recommendations, the volume of traffic from Copilot and the number of leads received

How much does GEO promotion cost in Copilot

The cost of optimization under Copilot is calculated individually for each project and depends on the planned volume of work: market niche, current state of the brand and the tasks set by the client. Usually the cost of promotion is from $500 per month

Still have questions?