Setting up Web Analytics

To improve and optimize sites for users, web analytics (eng. Web analytics) is essential. This is a system that deals with the process of collecting, measuring, and analyzing data about site visitors. It is recommended to set up web analytics from the first day of the site's operation so that the data is relevant and useful for comparing the situation on the site.

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Services in the category

Web Analytics

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Setting up e-commerce and sales funnels
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Setting up Call Tracking
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Installing chat bots
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Google Analytics 4 Setup and Integration for Your Website

As a result, you get a huge amount of useful and relevant information for you:

Traffic information Traffic information
Information about orders, customers, revenue and source usage Information about orders, customers, revenue and source usage
User behavior on the site User behavior on the site
Comparison of the use of computers and phones by users to visit the site, and so on. Comparison of the use of computers and phones by users to visit the site, and so on.

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Why is web analytics so useful?

  • Trouble-free finding of errors and problem areas of your site

  • Evaluation of the effectiveness of advertising and the funds spent on it

  • Analysis of user behavior on the site

  • Understanding the traffic system, searching for the best traffic sources

  • Prompt receipt of all data about the work of the site

What is the process of setting up web analytics?

Definition of tasks

To begin with, the client determines what information he wants to receive as a result of web analytics, that is, what metrics to track. The company's specialists can help with this by analyzing the site, or the client already has an idea about the "exhaust".

Data collection and further processing

Next, the tools that will be used to achieve the tasks are selected. The number and complexity of tools depend on the task at hand. Can be used by both Google Analytics and additional resources.

Goal setting

Visualization of results

To provide clear reports on the situation on the site, after tracking metrics and sources, information is submitted through the system chosen by the client, for example: Google Sheets; Microsoft Power BI Custom reports or dashboards in Google Analytics; Google data studio.

 

For the site owner, web analytics is the main source of information about the realization of the site's potential. And our company will help you set up all possible tools for tracking metrics and use web analytics with comfort.

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Bila Tserkva

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