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Usability site audit

Usability site audit

Is your site doesn't sell well enough or is it inconvenient? Start improving your business today!

A usability audit will help to identify all the problems and flaws that prevent the user from becoming your client. Leave a request to discuss the project and find out the cost of the audit

Leave a request to discuss the project and find out the cost of the audit

Usability audit stages

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How does usability audit help you achieve more results?

It is advisable for many existing projects, online stores, service sites to carry out a usability audit, since it is the convenience of the site, the ease of performing targeted actions that directly affect the number of orders and the company's profit.

Rework the site based on an audit by SEO-Evolution specialists will help to achieve real results:

  • it will increase conversion
  • ranking in search engines
  • the number of repeat orders
  • reduce the cost of attracting a client
  • maintain user confidence

Cost and timing of usability audit

The cost of usability audit is individual for each project, since it depends on:

  • the tasks set
  • the volume of the project
  • the time spent

Leave your contact information to discuss the project, and we will calculate the cost of your site audit for free.

Benefits of a usability audit from SEO-Evolution

The audit is carried out by a team of professional marketers, SEO specialists, developers, which guarantees a high-quality work result

The audit results include a report with a list of deficiencies found, problems and competent recommendations for their elimination

We will develop a detailed technical task to correct all errors. We also carry out the completion of the site (by separate agreement)

Usability audit - a set of measures aimed at identifying problematic and bottlenecks in the work of the resource, preventing conversion, ease of use, sales growth or realization of other tasks. This procedure requires the analysis of critical for usefulness factors and the formation of recommendations for their elimination. In some cases, the audit result can cause the need for drastic changes or the development of a marketing company. Often, it points out the need to make edits in the most problematic places. On condition of the qualitative realization of the tasks, the conversion increases by tens of percent or several times.

When it is advisable to order usability audit:

  • at the initial stages of resource development;
  • when a low conversion is detected;
  • before introducing significant changes in the appearance, structure and functionality of the site.

The most common usability errors are:

  • excessive number of items in feedback forms;
  • hidden contact data;
  • complex navigation;
  • an incomprehensible way of accomplishing the targeted action;
  • incorrect work of links, lack of description of the purpose of buttons.

Who needs usability audit:

  • persons whose business is based on Internet marketing;
  • companies whose goal is to increase customer loyalty and increase TA;
  • resources created to enhance the brand image.

Timely audit will reduce the cost of advertising expenses and increase conversion.

Complex usability audit measures

This type of audit includes:

  • analysis of errors in the HTML code. Cross-browser compatibility. Verification of the validity of the code, the correct use of HTML tags (for example, tables only for tables). Availability in popular browsers of different versions (presence of alternative tags for outdated browsers, in the first place - IE);
  • testing of the convenience of interaction with customers. Accessibility and understandability of forms, proper signing of buttons, availability of calls for action and contact information;
  • analysis of navigation comfort. Simplicity of search of the necessary information, minimal and clear structure of navigation, clear and understandable URL, absence of excessive dynamism of URL;
  • analysis of the content component. Clear, informative headlines, easy to understand and accessible content. Use no more than 3 fonts, structured texts, the presence of images and media content. No excessive number of <strong> and <b> tags;
  • site availability for the user. Checking download speed, presence of vertical scrolling, broken links, custom page "404". Identifying errors when filling in forms. Availability problems can have a significant influence on conversion.

Also the design of the resource is studied for the optimal combination of colors, convenient location of content, readability and font size.

Why us?

Team of specialists in the field of development, marketing and website promotion icon
Team of specialists in the field of development, marketing and website promotion
Integrated approach icon
Integrated approach
Reasonable pricing policy icon
Reasonable pricing policy
Guaranteed result icon
Guaranteed result
Our completed projects by service "Usability site audit"

Our completed projects

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