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Promotion of a site with articles

Website promotion with articles

Promotion of the website with articles involves the placement of unique materials on authoritative thematic resources, with links to the promoted resource. This method is one of the safest and allows you to attract organic traffic to the site in the form of interested visitors. High-quality and useful content attracts the attention of the internal audience of the resource on which it is placed, and also ensures that the page achieves good positions for targeted searches in free search.

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Stages of article promotion

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How does article promotion work?

Placing high-quality content on authoritative resources, the content of which corresponds to the topic of your site, allows you to increase the number of interested visitors and customers. Increase the degree of trust in the site of search engines, improve search positions due to active external links that benefit visitors. That is, this method allows you to get a double effect: an increase in the number of visitors and an increase in positions on targeted search queries. Posted articles will not go anywhere over time, with a systematic approach, their number will grow, as will their effect.

How much does website article promotion cost?

The cost of article promotion of the site is calculated by specialists on the basis of an agreed work plan, which contains a comprehensive list of Internet resources and an outlined volume of content to be posted. The following factors significantly influence the cost of the service:

  • Popularity of sites for posting articles
  • The subject on which these sites are oriented
  • GEO dissemination of information
  • Number of publications
  • Presence/absence of editorial policy

Advantages of article promotion of the website

Increasing the number of visitors

Improving positions

Placed links are perpetual

Minimal risk of sanctions

Guaranteed result

New useful links to the website

The essence of the article's promotion of the site is reduced to placing new, unique articles on thematic, authoritative Internet resources written under the anchor (word in the text, clicking on which, the user goes to the page of the promoted site). Unlike the method of promoting rental links, promotion with articles does not require compulsory monthly replenishment. If you decide to stop cooperation, links to the site will remain.

This method of promoting the site is considered to be the most secure. Links to the site are placed on new pages, indexed on them by the search robot at the first indexing of the page itself.

This particularity makes the website promotion of the site with articles as natural as possible for search engines and, eventually, allows to achieve high positions on competitive requests in the free search engine.

As for the disadvantages of this method of promoting the site, it can be a significant period of time through which the pages will begin to transfer the reference weight to the promoted site.

The peculiarity is that the amount of reference weight that a donor page can transmit to a promoted site depends on a number of factors, the main ones of which are:

  • The "age" of the link on the page is the period of time during which the link on the page is available for indexing to the search robots.
  • Indicators of the authority of the page for search engines - Titz and PR, the higher these figures are, the more weight the page can transmit.
  • The volume and the content theme (textual information, pictures, videos, etc.) on the page.
  • The degree of optimization of the donor page and the donor site as a whole, etc.

It means, at the first stage, it is possible to get more reference weight with the help of rental links, while saving on the reference budget. Promoting by articles requires iron nerves and patience. For comparison, when promoting in the classical way, the result is achieved after 2-3 months, and when promoting by articles, after 5-6 months. At the same time, investments at the initial stage with the promotion of articles are much higher.

Frequently Asked Questions

How does website promotion with articles work?

Promotion by articles is a method of promoting Internet resources, which implies a systematic increase in the link mass by placing articles with links on authoritative thematic sites. The transfer of link weight contributes to a noticeable increase in positions in organic SERP for key queries.

What is involved in promoting a site with articles?

Promotion with articles is a rather laborious process, but with the right approach it can give significant results, especially for young sites. Promotion stages include:

  • Selection of key queries for which it is necessary to promote the resource.
  • The choice of topics for articles of interest to the audience.
  • Writing unique, high-quality materials.
  • Selection of sites and gradual placement of articles.
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