Світ тварин
Briefly about the project
Goals and tasks set by the client
Sell Products: An online store functionality where customers can browse, select and purchase veterinary drugs and pet products.
Informing customers: Providing detailed descriptions, instructions and recommendations for each product.
Integration with social networks: Ability to quickly share news, promotions and special offers.
Feedback system: Form for questions, feedback and consultations with experts.
Blog: Regular articles about animal care, new treatments and other hot topics.
Registration/personal account: Ability to create a profile to track orders, store purchase history and receive individual offers.
Online consultations: Chat or video call with veterinary consultants to provide advice.
Loyalty system: Programs of discounts, bonuses and promotions for regular customers.
Integration with CRM: Automation of order processing, tracking and interaction with the customer base.
Mobile optimization: Responsive design for comfortable use of the site from mobile devices.
Online payment: Integration with payment systems for the convenience of paying for purchases.
Analytics: Built-in tools to track visit statistics, conversions and other key performance indicators of the site.
Security: Ensuring reliable protection of users' personal data and optimizing protection against external threats.
- Project name: Світ тварин
- Time of working by the project: 2021-11-30 - Current time
- Project status: Active
- Link: https://svit-tvaryn.com.ua/
- Services by the product
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Project Description
Website development
The site for the online store "Animal World" is aimed at stimulating online sales, providing the opportunity to order goods at any time of the day. It will serve as a means of strengthening Animal World's position as a well-known and trusted brand in the pet products industry. Through the site, buyers will have access to a comprehensive knowledge base: articles on animal care, veterinary news and product information. Integration with social networks and a feedback form will contribute to active interaction with the audience. Analytical tools will allow you to better understand the needs of users and optimize the assortment. Loyalty programs and exclusive online offers will strengthen relationships with customers. Automation of order management, logistics and warehouse significantly optimizes business processes. Responsive design will ensure that the site is accessible on various devices, and electronic documentation will make the business more environmentally friendly.
Website advertising via Google
Google pay-per-click advertising is considered one of the most effective methods of attracting an audience to a website. With the right approach and the involvement of experienced professionals in the process, the result in the form of new customers will be just around the corner.
In order to quickly attract an audience to the site and display its key pages in the TOP of search results, it was decided to start an advertising campaign in Google. Work on this began immediately after the site was launched, and the advertising campaign was launched after the required pages were indexed.
The following ad formats were used as part of the advertising campaign:
- graphic banners;
- text ads;
- dynamic ad units;
- combined formats.
To maximize the reach of target users, we used a number of Google Ads strategies and tools:
- Smart campaigns;
- Discovery campaigns;
- Max Performance campaigns.
Successful setup and management of advertising campaigns in Google, carried out by our specialists for the customer's website, helped to attract new users.