Slavabzbeton

Website development

Since the project will not potentially be highly loaded and resource-intensive functionality is not expected, a decision was made to develop the site on the WordPress content management system.

This solution is almost ideal for low-load projects with modest functionality. It allows you to reduce the cost and speed up the process of creating a site due to the large number of available and free unified software for solving various problems.

At the next stage, a set of analytical studies and a comparative analysis of the main sites of competitors occupying top positions in terms of interest in the target cities were carried out. Based on the data received, a complete list of queries used by potential customers was formed and a decision was made to create separate landing pages for each of the target cities, as well as placing local versions on subdomains of the company's main domain.

* This decision, in the future, allowed us to achieve the desired result and take positions in the TOP 1-3 for promoted queries with minimal costs in the shortest possible time. During the week, more than 60% of site queries were in the TOP 3-10 of the search results for the right pages.

Further, the design of the future site was created and agreed with the client in accordance with the wishes and in the company's brand colors.

After that, our copywriters joined the work, who quickly created the necessary amount of content and agreed it with the client.

When all the necessary information was collected: price list, photos of works and page content, the administrator set to work. It took several days to fill the site, after which we started its final check and elimination of minor flaws, promotion and advertising settings.

Website promotion

A convenient site for adequate money, which quickly occupies and holds TOP positions for key queries - this is real) It is enough to choose a competent contractor and agree on an exhaustive set of works before starting to create a resource directly. In the case of slavabzbeton.com, this is exactly what was done.

At the development stage, the necessary functionality was implemented for placement on each of the sites hosted on a subdomain:

• unique texts
• unique metadata content: title, h1 and description
• functionality for filling alt and title attributes of .img tags
• placement of the current price list, taking into account logistics, for each of the subdomains

The joint work of the programmer and the SEO specialist made it possible to avoid not optimized versions of pages getting into the index of search engines, as a result, to avoid search engine filters for “young” sites.

Further work to promote the site was implemented in strict accordance with the agreed plan. For example, we can share a part from the list of completed works:

• search for regional sites occupying positions in the TOP 30 search results and publication of advertising materials with dofollow links to promoted subdomains
• placement of advertising information on specialized Ukrainian resources of the construction subject
• registration of the corresponding versions of the site in the city directories of companies
• placement of contact information on Google maps
• publication of thematic profile articles on regional news sites

Website advertising on Google

The work on setting up and launching google advertising was implemented almost immediately after the site was included in the search engine index. This made it possible to obtain the necessary coverage of the target audience at the initial stage of the “life” of the project.

Paid advertising tools allow you not only to take positions in search advertising results, but also to show advertising context on specialized google partner sites using a variety of formats:

• Advertising banners
• Text advertisements
• Animated advertisements
• Combined Ads
• Videos advertising

And also, use catch-up advertising for visitors who have already been on the site or visited competing sites in the search.

Result:

In general, the project is relatively simple, and its implementation took no more than one working week, if we exclude negotiations and the necessary legal procedures for formalizing cooperation. At the same time, the results were not long in coming and after a few days a satisfied client saw the pages of his site in a free search and in google advertising.