iCar group

Website promotion iCar-group.ua

The site’s entry into the TOP of search results within an adequate timeframe and retention of positions is achieved if competent specialists who implement an effective promotion strategy take up the matter.

Any work begins with an analysis of the current state of the environment, an analysis of competitors and the development of the most effective strategy. This approach was implemented in the case of search engine optimization of the site icar-group.ua.

Work on SEO-optimization of the site was started at the stage of creation, which made it possible to coordinate the work of the seo-specialist and the developer, introducing the developed recommendations for optimizing and forming the structure of the site based on the analysis of search demand right at the development stage. Here is an incomplete list of search engine optimization work carried out at the stage of launching the customer's website:

collecting search demand statistics and creating a semantic core of the site;
development of recommendations on the structure of the site and the creation of landing pages; pages according to search demand;
development of technical specifications and writing unique ones; seo-optimized texts;
filled with seo meta tags, etc.

Coordination of development and seo-optimization made it possible to speed up the indexing of the site and avoid unoptimized pages from getting into the search engine index, which means bypassing filters for new sites.

All further work on bringing the iCar group website from the TOP was carried out within the framework of the promotion strategy developed based on the analysis of competitors. A step-by-step work plan was developed, including:

• site link building
• placement of advertising articles on specialized resources dedicated to tourism and travel
• company registration in city directories of companies in Kyiv, Odessa, Lvov
• placement of iCar group branches on Google maps
• publication of articles on news sites of target cities
• placement from crowd links
• work with ratings and reviews

Since the publication, the site has shown a constant positive trend in the growth of positions in the Google search results. Accordingly, attendance and the number of conversions grew.

Website advertising on Google

Pay per click advertising from Google is one of the most popular ways to increase website traffic. If an advertising campaign is set up and run by qualified specialists, a positive result in the form of an influx of customers will not be long in coming.

To get a quick result and attract customers to the customer's website before the landing pages reach the TOP of search results, it was decided to launch advertising on Google. The preparatory work began after the publication of the site, and the setting up and launch of the advertising campaign took place immediately after the indexing of the landing pages in the search engine.

The following ad formats were involved in the advertising campaign:

• advertising banners
• text advertisements
• animated advertisements
• combined ads
• video advertising

For a wider coverage of the target audience, a number of strategies and tools available within Google advertising were used:

• remarketing aimed at an audience that visited the website of the customer or competitors
• Smart - campaigns;
• Discovery Campaigns;
• Max performance campaigns

The effective setting up and maintenance of advertising campaigns in Google, carried out by professionals already at the initial stage of the existence of the site icar-group.ua, made it possible to attract customers to the site. The site began to work and generate income for the customer.