Article promotion is one of the most effective ways to promote a resource. What should be done:

  • create content with links to the target site;

  • choose a trust platform whose topics are close to the resource being promoted. It must have TIC indicators of at least 40 and PR indicators of at least 4;

  • post an article with permanent links.

This will help increase traffic and improve rankings in search queries.

Unique content

Texts for article promotion must be unique. Compliance with this condition is monitored by search robots. Identification of low-quality content will stop the increase in ratings.

It is important to follow the following rules:

  • The minimum length of an article is 2500 characters without spaces;

  • no more than 2 links to 1 text – one with an anchor, the other without. They can lead to different pages (for example, to the main and landing pages);

  • The content surrounding the links must be relevant. The finished article must correspond to the topic of the resource being promoted;

  • Keywords are used (no more than 5-7% per text) and their synonyms.

Articles are created independently or delegated to copywriters. If you periodically fill the site with content, you can write it yourself. In order to avoid sanctions from search robots, it is recommended to add no more than 1-5 articles per day. A promotion campaign using article promotion may require 100 or more unique, thematic texts with different types of keys and anchors. To do this, it is better to involve third-party contractors:

  • SEO specialist capable of creating a semantic core;

  • copywriter who will create the content.

As you write articles, you can start choosing sites.

Where to post articles?

There are several ways article website promotion . The simplest, requiring certain financial costs, is a visit to the articles exchange. Here you can find powerful tools and many trust sites on various topics. Articles are uploaded one at a time or in bulk. It is important to write a unique title and description.

This approach is on the gray border. If you post too many articles through exchanges, the site will be banned. He will be suspected of buying links.

Another option is to use article directories. There are many ways to implement this task. The Internet contains catalogs of varying effectiveness and topics. You need to choose the most suitable one, filling it with unique content. This task should be entrusted to third-party specialists who will ensure its uniqueness. They have their own, efficient, well-weighted catalogs.

Posting articles for free can bring good results at minimal cost. Many resources offer similar services. They provide a platform for posting articles with links to the site being promoted, and you provide high-quality, thematic content.

You can find similar resources by searching on the Internet. Many of them have a high TIC and good weight. The reason for such charity is that the site hosting the articles will increase its position thanks to relevant texts.

Sites of similar topics can exchange content with links, carrying out mutual promotion. To implement this task, it is better to choose resources that have similar indicators on key parameters. Otherwise, the weight distribution will be uneven.

An integrated approach will be most effective. Using different platforms will help diversify risks and optimize promotion costs.

Article promotion is one of the most effective methods of increasing rankings. High-quality implementation will provide excellent results.