Behind every successful company website is the painstaking work of a team of programmers, designers and SEO specialists. The latter will be discussed in our article. We will tell you in simple terms what you need to do to attract your target audience to your corporate website and increase brand awareness. This article will be useful for business owners who contact an online studio regarding their needs company website development (for a better understanding of processes, stages of work), and for people interested   search engine optimization .

What is needed for successful promotion?

Before you start promoting any site in search and other sources, you need to conduct a thorough study of the technical part, the structure of sections, and the necessary pages. The convenience of the resource and content created for users, not search robots, also plays an important role in the ranking of the site.

Internal optimization

Internal optimization is a mandatory stage in preparing a website for promotion. Its goal is to correct technical nuances and bring the resource into compliance with the requirements of search engines. Main stages of internal optimization:

  • Analysis of competitors' websites. This will help you identify the strengths and weaknesses of similar companies, make your resource better, and make a decision on introducing additional functionality.
  • Site structure. The logic and clear structure of the pages will improve the user experience and help you easily navigate through the pages of the resource, which is especially important for corporate sites that require several dozen pages or more.
  • Semantic core. This stage involves collecting key queries for which the resource will be promoted, as well as distributing them among pages. Key queries are divided according to the frequency of use by users: low-frequency (LF), mid-frequency (MF), high-frequency (HF). It is easier and more effective to start promoting young projects using low-frequency key queries.

  • Website loading speed. It is also an important parameter that, to improve it, it is recommended to use image compression and optimize the code. On average, if pages take more than 3 seconds to load, your potential customer is more likely to close the site.
  • Small but important details. It is also recommended to implement so-called “breadcrumbs” for better navigation, generating human-readable URLs so that the contents of pages can be easily understood by their address.

Only a convenient, useful resource with unique content that meets the needs of users has every chance of reaching the top 1-5 organic results and achieving high conversion.

Working with a site's link profile

A link profile is the total number of links to a site from external sources. It is also one of the important factors that shapes search engines’ trust in a resource. Links leading to your site should come from trusted sites and thematic authoritative resources. Link building should happen gradually and look natural.

This type of promotion is expensive and time-consuming, but it can give tangible results and secure good positions in SERP for a long time.

Note! There are also methods of unfair competition based on placing a large number of low-quality links to your resource from dubious sources in order to reduce your rankings. For this reason, it is necessary to monitor the link profile of a corporate website and also avoid link explosion.

What promotion channels should you use?

When you already have a ready-made website with the necessary basic elements for search engine promotion: a well-thought-out page structure, semantics, linking, you can proceed directly to promotion. What customer acquisition channels are effective today?

  • Promotion in search engines. A labor-intensive but effective method of promoting goods and services on the Internet. Thanks to the resource’s high position in the free search results, you will be able to consistently receive applications, conversions and increase the company’s profits. For this you can use the service Google Ads .
  • Optimization for voice search . One of the promotion trends in 2024 will also undoubtedly be voice search. Every year, the percentage of users who prefer to use voice search to find out the answer to their question or even order a product is growing, so you shouldn’t ignore this opportunity to reach more users.
  • Advertising in search engine results. Short ads above organic results can also interest your target audience in going to your website and performing the desired action. This method is effective for young companies and projects.
  • Social media. Communicate with your audience, publish a variety of content, tell more about the company, this will generate additional trust and interest in the brand.

In conclusion

Promoting a corporate website is not an easy process, but now you better know its features and what is needed for effective promotion. Follow the trends, make your website as convenient and useful as possible for the target audience, and then the results will not keep you waiting!

We also invite you to read our article about the main  trends Internet marketing for 2024. Stay up to date with current promotion trends!