Link building is one of the pillars SEO . It involves building up high-quality link mass from trust sites. The abundance of links on relevant topics from third-party resources has a positive impact on ranking and provides an opportunity to reach the TOP of search results.
A little history
Before 2012, most link building strategies did not comply with the recommendations of search engines, primarily Google. Many SEO specialists did not make due efforts to implement their tasks efficiently.
Their operating algorithm was simple:
- Create one article.
- Place many links with unique anchors on dozens or hundreds of sites. Relevance didn't really matter. Even “garbage” blogs were involved.
- Get excellent ranking positions in a few months.
In 2012, Google launched Penguin. Most of the sites promoted using banal tactics have lost their positions. Many of them failed to recover.
As a result of stringent measures and periodic updates to eliminate the impact of new tactics, white hat SEO (search engine compliant) has begun to come to the fore. These are dark days for lazy professionals.
White hat link building methods
It is important to remember that the search engine values natural links. They are generated due to the quality of the content of the page to which they lead, regardless of the resource being promoted.
They can be obtained naturally. But this is a difficult task that requires significant effort.
Natural links work great. An ideal option is the algorithm of actions of a leading Western specialist. What he did:
- found a trusted blog with relevant topics and a large number of subscribers;
- left in the comments a link to more detailed (additional) information posted on his website;
- received clicks from blog readers;
- received a tweet with my link from the author (several hundred more clicks were added);
- posted a guest text on the blog with a link to his project.
The result of posting one comment triggered a chain of events that led to an increase in traffic.
Another option for white link building is publishing in trust directories. There are very few of them left. Many have compromised themselves. Therefore, increased attention should be paid to site selection.
Communication on forums and activity on social networks with the placement of relevant links. It is important to ensure the naturalness of the texts.
An interesting option for white link building in the Western segment is sponsorship activities. A small donation will help you get a link to your resource. So far Google is not paying attention to such promotion.
Gray link building today – black tomorrow
There are many gray link accumulation techniques. The most primitive ones include paid placement on relevant sites or public pages. It is important to choose a trust resource that is not considered by the search engine as a link exchange.
More complex and costly methods include creating a blog network:
- Domains of thematic online magazines with late payment for hosting are purchased (must have high PR indicators).
- Filling with unique content begins.
- The texts contain links to promoted sites.
- The resource receives natural link mass.
This technology is familiar to many. There are auctions on the Internet where old domains are sold.
Gray technologies include:
- multi-level links (pyramids, link wheel);
- creation of WEB 2.0 sites;
- using social bookmarks.
Anyone who has chosen the path of gray link accumulation needs to remember that Google’s algorithms and standards are developing and changing. Purges of persistent violators are carried out periodically. The gray method may be illegal in search engines.
