Nowadays, everyone watches videos. Literally everyone. At work, in transport, during meals, even before bed. But not everyone wants to read long texts. Therefore, if you have a website and want people to see it, stay on it and buy something - video will help you.

This article is without complex terms and reasonable phrases. Simple and clear about why you should shoot videos for your website, how exactly to do it, what formats are in fashion now and where it is best to publish them to get results.

Why Video Works Better Than Just Text or Photos

It's convenient for people to watch

It's easier to watch than to read. You don't have to strain yourself, just click - and you're shown how something works or looks. That's why video holds your attention.

The video evokes emotions

Live voice, music, facial expressions, atmosphere – all this helps convey emotions. And emotions sell. If a video evokes trust, a smile or admiration, people are more likely to buy something or at least subscribe.

More time on site = better rankings in Google

If there is a video on the page, people stay longer. And Google sees this and moves the site higher. Because it considers it more useful.

Explain simply and clearly

Some things are difficult to explain in text. But on video, everything is clear. Show, tell - and the person understands everything. This is especially important for goods, services or instructions.

What's new in 2025

Horizontal videos are becoming a thing of the past

The vertical format (9:16) has become the standard. TikTok, Instagram Reels, YouTube Shorts are the main platforms where people watch videos. So it is better to shoot vertically now.

Short videos are the most popular

Ideally, up to 60 seconds. People want to get the gist of it quickly. If the video doesn't grab them from the first few seconds, they'll scroll further.

Automatic subtitles are very important

Many people watch without sound – for example, in a queue, on public transport or at work. If there are subtitles, the video is still understandable.

AI Assistants Make Video Easier

Don't know how to shoot? No problem. In 2025, there are dozens of services that can create a video from text, select music, edit everything - and it looks pretty decent. For example: Pictory, Lumen5, CapCut, Runway.

What videos should be made for the website

🔹 Reviews of products or services

Show the product live, tell how it works, who it is suitable for, what its features are. This helps the person imagine how he himself will use it.

🔹 Instructions

Explaining "how to do something" is always a popular topic. For example: "How to assemble a table in 5 minutes", "How to place an order on the website", "How to use the app". People love this.

🔹 Video testimonials from customers

When real people tell you how much they liked your service or product, it works much better than just text. You can record a video on Zoom, in a store, or just ask the customer to shoot a short video on their phone.

🔹 Video blogs (vlog)

Vlogging is a way to show who you are, what's going on with you, what the "behind the scenes" looks like. This kind of content is gaining momentum because it's sincere and alive. People like to watch "their own".

🔹 Company news

Promotions, updates, changes in work schedules – all this can be presented not in dry text, but in a short video. It is fast and convenient.

How to Create Your Own Video (Simple Outline)

  1. Decide what the video is for
    Sell a product? Explain a service? Talk about a promotion? It all starts with a goal.

  2. Think about what to say or show
    Write down a short plan or script. It doesn’t have to be verbatim, just the main ideas, so you don’t get confused while filming.

  3. Shoot the video
    A phone is more than enough these days. Good lighting, a stable image – and everything will be fine.

  4. Edit
    Use simple editors: CapCut, Canva, InShot or Clipchamp. Add text, logo, music – and you’re done.

  5. Add subtitles
    Most editors add them automatically. Check – and that’s it.

  6. Optimize your video for search
    Give your video a good title, describe it, add keywords. This will help it be found through search.

  7. Publish videos not only on the website
    Videos should be posted not only on the product page or blog, but also on:

Comparison of popular video platforms in 2025

Platform Daily Audience Pros Cons
YouTube 2+ billion Good for long and short videos, SEO , earning potential High competition, strict copyright rules
TikTok 1,5+ billion Large audience, loyalty, vertical format The audience is predominantly young, it's hard to imagine what will "go down"
Instagram 1,3+ billion Good for visual content, Reels work well No ads - hard to get views, limited duration
Facebook 2+ billion Popular among older audiences, can be promoted in groups Low organic reach, videos don't always reach subscribers
Vimeo ~250 million High quality video, ideal for portfolio or B2B Small audience, many functions - paid
Telegram 1+ billion You can run a video channel and easily share videos Bad analytics, no visible reactions, can't find it through Google

Finally, some advice from the heart

  • Don't wait for the perfect moment . Start with a simple video shot on your phone.

  • Don't be shy about showing off . People want to see who's behind the brand.

  • Don't overcomplicate things. Short and sincere is better than long and boring.

  • Shoot constantly. It's better to have 10 simple videos than one "perfect" one that you'll never finish.

  • Don't be afraid to experiment. In 2025, the most important thing is sincerity, liveliness, and contact with the audience.