How to Use SEO Tools to Improve Your Website

Do you have a website, but almost no people are there? Or do you want more people to find out about you through Google? Then you definitely need to pay attention to SEO. Don’t be scared by this acronym – everything is much simpler than it seems.

What is SEO and what is it for??

SEO is a set of actions to make your site appear in Google search when people search for something. For example: if you have a coffee shop in Kyiv, you would want people to see your site when they search for "coffee Kyiv center", right?

That's what SEO is for. To get discovered.

What changed in 2025?

Google has gotten smarter in the last year. Here's what you need to know:

• Content should be written for people, not for algorithms. Simple and clear.

• A mobile version is a must. If a site doesn't look good on a phone, it "drops out" of the search.

• Loading speed is very important. People don't wait - if a site takes more than 3 seconds to load, they just close it.

• The quality of backlinks, not the quantity. If a bunch of dubious sites link to you, it's more of a minus.

• AI content (i.e. texts created using artificial intelligence) is not a problem if it is useful, truthful and not copy-paste.

1. The goal is descriptions, titles and all that "technical magic"

These are the small elements that Google and users see when they search. For example, when you search for something on Google, you see:

• Page Title

• A short description under the title (Description)

These things have a huge impact on whether someone will click on your site.

👉 Tip: Write titles and descriptions as if you were telling a friend. Simple and to the point.

Fine:

"A cozy coffee shop in the center of Kyiv - fresh coffee and homemade desserts"

Badly:

"Home | Coffee Company | Coffee Drinks | Main Menu"

2. Page structure: headings H1, H2, etc.

Think of a page as a book. It has a title (H1), sections (H2), subsections (H3), and so on.

• There should be one H1 per page

• H2 – for main sections

• H3 – for sub-items

This helps both people and Google better understand what your page is about.

3. Content – Write as you tell

In 2025, simply "stuffing text with keywords" no longer works. Google can recognize when a text is written by a person and when it is just a set of words.

Write simply. Explain, give examples. If you sell furniture, tell why this particular cabinet is convenient, who it will suit, how long it will last. This works much better than a dry description of "3-door cabinet, white color".

4. Where to place keywords?

Here's a simple table of where to best place keywords on a page:

5. Technical things that are still important

Even if you are not an IT specialist, here are some technical things that definitely affect SEO:

• The site must be on HTTPS. If not, Google does not like such sites.

• Optimize the image . Images should not "weigh" 10 MB.

• Connect a CDN (for example, Cloudflare). This will make the site faster.

• Delete unnecessary scripts . They only slow down.

6. How to make other sites link to yours?

This is called a backlink or backlinks. Google has a lot of respect for sites that others link to.

Here's how to get the following links:

• Write a cool article or guide that people want to share

• Offer to exchange links with sites on your topic

• Place yourself in directories, forums, business cards

• Use social networks - Facebook, Instagram, YouTube, TikTok

7. Website loading speed

Imagine that your website takes 5 seconds to open. During this time, the user has already gone to a competitor.

Here's how to speed up your website:

• Compress the image (via TinyPNG)

• Disable unnecessary plugins

• Use caching (e.g. WP Super Cache)

• Don't overload the main page with effects

8. Don't forget about the mobile version

In 2025, most people log into Google from their phones. If the site is inconvenient, people just leave. You can check whether it is convenient or not here:
👉 Google Mobile-Friendly Test

9. How to check if SEO works?

It's not enough to just do something on the site. You should check how it affects.

Useful tools:

• Google Analytics 4 – shows how many people visit the site

• Search Console – helps to understand which queries generate traffic

• SEMrush, Ahrefs, Serpstat – show positions, backlinks

• PageSpeed Insights – evaluates the speed of the site

Advice: check your site at least once a month. It's like a medical check-up - it's better to see in time if something is wrong.

Conclusion: SEO is simple if you don’t complicate it

Yes, SEO is not done overnight. But it doesn't work. If you do it humanely, with an opinion about people, Google will appreciate it.

Here is a short checklist:

✅ Write normal titles and descriptions
✅ Don't "sew" keywords, but use them naturally
✅ Make the site fast and convenient, especially on the phone
✅ Write interesting, useful content
✅ Attract links from other sites
✅ Check the results regularly

And most importantly - don't be afraid to start. SEO is not magic and not "just for techies". It's just a series of small steps that over time bring big results.