7 best strategies for SEO promotion of a travel agency website

Today, most people search for tours not in newspapers or in travel agencies on the market, but in Google. They simply write something like "hot tours Egypt" or "vacation in the Carpathians" - and choose the first sites that see it.

Therefore, if you have a travel site, it is very important that it is visible in the search. Because even the best tours will not sell if no one knows about them.

1. Keywords: How to Understand What People Are Searching For

You need to start with keywords. These are words and phrases that people type into Google. For example:

• sea tours

• excursions with children

• hotels with swimming pool in Turkey

• last minute tours from Kyiv

To find these words, you can use free services like:

• Google Keyword Planner – simple and convenient.

• Ubersuggest – shows both popularity and competition.

• Serpstat – a bit more complicated, but more detailed.

It is important to take not only the most popular phrases, because it is difficult to get to the TOP with them. Combine queries:

• popular (for example, last minute tours to Egypt);

• average (for example, tour to Egypt 7 days all inclusive);

• local (for example, tours to Egypt from Ivano-Frankivsk).

This will give you a better chance of getting traffic from your region.

2. Website Content – Write the Way You Talk

Content is the texts on the site. And the main thing here is to write not for Google, but for people.

Here's what's important:

• Each page has its own theme. If the page is about tours to Egypt, don't write about Sri Lanka there.

• Don't copy tour descriptions from other sites - Google sees it and doesn't like it.

• Write as if you were telling a friend. Simple, humane.

• Add headings, lists, photos - so that everything is convenient and beautiful.

And don't forget about the technical aspects:

• The page title (H1) should contain keywords.

• Meta description (goal-description) - briefly what the page is about, so that people click on it in Google.

• The page address (URL) must be readable. For example: /tury-do-turechchyny-2025 , and not  /page?id=123 .

3. Backlinks - as "recommendations" from other sites

Backlinks are when other sites link to yours. For Google, this is like a sign of trust: "This site is remembered, so it is useful."

How to get the following links:

• Write a useful article for another site's blog (for example, "TOP 5 Destinations for Family Vacations").

• Register your site in travel directories.

• Leave comments on forums and blogs, but don't spam.

• Distribute your site on social networks - this also has an impact!

The main thing is not to chase quantity. It is better to have fewer, but higher quality links from authoritative sources.

4. Press Releases - Tell the World About Your News

Do you have a new destination? Are you launching a tour to a new country? Let people know through press releases.

What you can do:

• Write a short but interesting news item.

• Send it to local media or tourist sites.

• Publish it on special press release sites.

This will help:

• attract attention to your site;

• get quality backlinks;

• create "information noise" around your brand.

5. Mobile version – we can’t do without it now

Imagine a person who is riding a minibus and looking for a tour. She goes to your site - but it is slow, the text is small, the buttons are not pressed... What will she do? That's right - she will close the site and go to a competitor.

To prevent this from happening:

• Check the site for phone convenience.

• Try to find a tour from your mobile – is everything logical and clear?

• Check the loading speed – there are many online services for this.

Google has long favored sites that look good on mobile.

6. Social networks are not just photos, but an SEO tool

Many people think that social networks are something separate from the site. In fact, they help SEO very well.

What to do:

• Create pages on Facebook, Instagram , TikTok.

• Regularly post useful and lively content: photos from trips, tips, videos, customer reviews.

• Leave a link to the site in the profile header and under each post.

• Interact with the audience - comment, reply, react.

Google sees activity, social media traffic and improves the site's position in search results.

7. Google Business Profile — Show yourself on the map

In 2025, Google My Business (now called Google Business Profile) is a must-have for local businesses.

What you need to do:

• Register on Google My Business

• Fill out your profile: name, address, hours, website, photos, services.

• Encourage customers to leave reviews.

When people search for "travel agency Lviv" - they see a card with reviews, rating, photos, a "Call" or "Go to site" button. It really works.

Example of a keyword table

For convenience, here is an example of how you can group queries by topic:

Conclusion: SEO is not magic, but simple daily work

Website promotion is like doing sports: consistency gives results. You won’t see changes in a day, but in a month or two you will notice:

• more people visit the site;

• more calls and applications;

• higher positions in Google.

The main thing is to start. And don't be afraid to take even small steps. If you need it, ask for advice, we will be happy to help.