Today, people search for products not on store websites, but on price aggregators. There, prices, photos, reviews, and delivery are immediately visible. In just a few minutes, you can find the best deal.

For craft stores, this is a great opportunity to find new customers. And it doesn't matter whether you're a small store or a large chain. People always look for what's most relevant to them: a reasonable price, good photos, and genuine reviews. Therefore, even a small store can easily compete with large chains.

Who buys creative products?

The audience is very broad. These include not only professional artists and designers, but also people who enjoy creative pursuits for recreation.

Main groups:

  • Young people aged 18-30. They purchase drawing kits, creative accessories, and handmade materials.

  • Middle-aged people. This is often a hobby – embroidery, decorating, scrapbooking.

  • Professionals. Artists, illustrators, and decorators seek quality and specialized products.

Customers in this industry are constantly online: they read blogs, watch YouTube videos, and scroll through Instagram. And when they want to buy something, they immediately go to a price aggregator and search for the best deal.

Why price aggregators have become key

When people used to go to the store and choose what to buy, today it's all different. She opens her phone, searches for "buy watercolor set," and sees dozens of offers from different stores.

A price aggregator is a place where:

  • Easily compare prices;

  • View reviews;

  • Rate photos;

  • Find out about delivery;

  • Go directly to the store's website and buy.

For business, this means one thing: if you are not there, you simply will not be found.

How to prepare products for an aggregator

To make products look tempting and create a desire to buy, it is important to present them correctly.

  1. The name should be clear and simple. For example, not just "paint set," but "beginner watercolor paint set, 24 colors."

  2. Description – short and to the point. State who the product is for, how to use it, and its benefits.

  3. Photos – clear and high-quality. It's great if you have photos of the product in action: paints on canvas, brushes in hand, the finished product.

  4. Specifications – be sure to include volume, color, size, and material. People appreciate precision.

  5. Product feed – automatically transfers data to the aggregator. This always helps display current prices and inventory.

  6. Updates – check your data daily. Nothing irritates customers more than an item that's actually out of stock.

What advertising tools work?

Price aggregators aren't just catalogs. They also have advertising that helps them stand out from the crowd.

  • Raising a product to the top of the list. Your product is seen first.

  • Banners. These are shown in categories such as "paints" or "craft supplies."

  • Recommendations. When a customer browses brushes, they can be shown your paints.

It works almost like in online stores, but with the difference that here the person is already in the mood to buy.

How to attract buyers

Price alone isn't enough to convince a customer to choose your store. Additional benefits are also required:

  • Eco-friendly materials. Many people value naturalness and safety.

  • Ready-made kits. For example, a "painting from scratch kit" with paints, brushes, and a notepad.

  • Wide selection. The wider the selection, the better.

  • Fast delivery. This is often the deciding factor.

The Importance of Reviews

Reviews are almost everything these days. People trust other customers more than the store itself.

What to do:

  • Ask customers to leave reviews;

  • Respond even to negative comments;

  • Use real customer photos.

The more positive reviews and a high rating you have, the greater the chance that someone will buy your product.

What metrics to track

To understand whether advertising works, you need to look at specific numbers.

Indicator What does it mean?
CTR How many people clicked on your product after it was shown?
Конверсія How many actually bought after clicking?
ROI How much did you earn compared to your expenses?
Reviews/rating Quality of reviews and average product rating

This data helps us understand which products are more popular with customers.

Creative ways to attract

Art supplies are naturally beautiful, and that's a huge plus. Advertising here can be vibrant and inspiring.

  • Video reviews . Show how to use paints or sets.

  • Creative stories. Share clients' work on social media or directly on an aggregator.

  • Photos in action. For example, don't just show a box of markers, but a drawing made with them.

This creates an atmosphere and motivates to purchase.

Future trends

In 2025, price aggregators will become even smarter.

  • Personalization. Everyone sees products based on their interests.

  • Artificial intelligence. Advertising is automatically optimized to drive more sales.

  • Social media . Products from aggregators will increasingly integrate with TikTok, Instagram, and Facebook.

  • Mobile. Most purchases are made on smartphones, so everything needs to look good on a small screen.

Conclusion

Advertising on price aggregators isn't an app, it's a necessity. This is where people search and decide what to buy.

What a store needs to do:

  • Always provide accurate prices and availability;

  • Create simple and clear descriptions;

  • Use high-quality photos;

  • Work with reviews;

  • Try advertising within aggregators.

The simpler and more honest you present your product, the greater the chance that the customer will buy from you.