Almost everyone buys online these days, including children's toys. To help people find your store and buy your toys, you can list them on price aggregators. These are websites that aggregate products from many stores. People compare prices, check specifications, and read reviews.

There are many such sites, and everyone wants to sell their toys. To get people to notice you, you need to understand the market, create compelling offers, and display ads.

Here, in simple terms, I'll explain how to use price aggregators and sell more toys.

Market of the market

Before you start selling, you need to understand where people are looking for toys. The most popular sites are Prom.ua, Rozetka, Hotline, and others.

Research shows that 80% of buyers first look at aggregators because they're quick and convenient.

Main price aggregators

Price aggregator Visitors per month Main products Competition
Prom.ua 12 млн Toys, clothing, electronics High
Rozetka 8 млн Toys, household appliances Average
Hotline 5 млн Electronics, toys High

This table shows which stores are most popular and where you should showcase your toys. By looking at other stores, you can see what they're doing well and where you could improve.

How to understand your customer

To sell a toy, you need to know who's buying it. It's very simple:

  • Age: Parents buy for toddlers. Teenagers buy construction sets, robots, and electronics themselves.

  • Gender: Some toys are more suitable for boys, others for girls.

  • Buyer's location: In cities, people want fast delivery, while in smaller cities, they prefer to simply buy online.

Knowing who buys your toys allows you to make better offers and save money on advertising.

We make offers attractive

Buyers love benefits and bonuses. Here's what you can do:

  • Discounts and promotions: Offer discounts on top toys before holidays and popular days.

  • Product bundles: Combine toys into sets and sell them for less.

  • Loyalty bonuses and apps: Offer discounts to regular customers or rewards for inviting friends.

  • Free shipping: This is a big draw for shoppers, especially in large cities.

High-quality photos and simple descriptions

People buy with their eyes. If a product looks good, they want to buy it.

  • Photo: Take bright, clear photos from different angles.

  • Description: Simply describe what the toy is, who it's for, and what you can do with it.

  • Video: Show a short video of a child playing with the toy. This will help people better understand the product.

If you write about a toy simply and clearly, people are more likely to buy it.

Use of advertising

To get your toys seen by more people, advertise on aggregators and online.

PPC-advertising (pay per click)

This is when you pay to display an ad. People see it and go to your website.

  • Test: Create different types of ads – text, images, videos.

  • Test pages: The product page should open quickly and be easy to understand.

Retargeting

This is when ads are shown to people who have visited your website.

  • Segmentation: Show different ads to people who viewed different products.

  • Personalization: Remind users about products they viewed.

Monitoring and analysis

For advertising to work well, you need to look at the results.

  • KPI: Determine how many people clicked and how many purchased.

  • Reports: Check weekly or monthly what's working and what's not.

  • A/B testing: Try different approaches and see which brings in more purchases.

Fresh trends for 2025

The market is changing and you need to keep an eye on it:

  • Eco-friendly toys: Parents are increasingly buying safe and eco-friendly toys.

  • Interactive gadgets: Drones, robots, and STEM kits are popular among children and teenagers.

  • Fast delivery: People expect to receive their products within 1-2 days.

  • Social media : TikTok, Instagram, and Shorts help showcase products without additional advertising costs.

  • Reviews: People read what others think of a product. Good reviews increase sales.

Result

Selling toys through price aggregators is a simple but systematic process:

  1. We analyze the market and competitors.

  2. We understand who buys our toys.

  3. We create compelling offers – discounts, bundles, bonuses.

  4. We showcase our products well – with photos, descriptions, and videos.

  5. We use advertising and retargeting.

  6. We test what works and improve.

If everything is simple and convenient for the customer, the store will be eye-catching, people will trust it, and buy more. Keeping an eye on customers and new trends helps increase sales and makes the store popular.