Today, in 2025, most people search for services online. Need to clean an apartment, an office, do a general or post-renovation cleaning? A person takes a phone, opens Google or Instagram – and searches. If you are not there, then there will be fewer orders.

1. Make a simple website (it's okay if it's very simple)

There is no need to immediately make some super-modern website for 1000 dollars. It is enough to make a page where it will be clear:

  • what do you clean (apartments, offices, after renovations, etc.),

  • how much does it cost (or at least from what amount),

  • how to contact you (phone, Viber, Telegram),

  • and also preferably a form so that you can leave a request online.

It would be cool if you add your photos - what the cleaning looks like before and after. People trust more when they see real examples.

It is also very important now that the site opens normally on the phone - this is where most clients search.

2. SEO – this is when your site is visible in Google for free

SEO is search engine optimization. It sounds a bit confusing, but the idea is simple: you add the right words and phrases to your website that customers are looking for, and your website will rank higher in Google.

For example: “Apartment cleaning in Lviv”, “General cleaning Kyiv price” — these are the same phrases that should be used in titles, descriptions, and texts on the website.

It would also be cool if you wrote a few useful articles like:

  • “What is the difference between regular cleaning and general cleaning?”,

  • “How much does post-renovation cleaning cost?”

Such texts help the site to get higher in search results. SEO does not give instant results, but it works for a long time and for free.

3. Instagram, Facebook and TikTok — show yourself

In 2025, social media isn't just for vacation photos. People are actually looking for services there.

Create a page where you'll post:

  • Before and after photos of cleaning;

  • short videos from the process – TikTok, Reels (people love it!);

  • customer reviews;

  • discounts, promotions, contests (for example, “Repost – get a 10% discount”);

  • stories from work – they create trust.

It is not necessary to fast every day. 2-3 times a week is enough. The main thing is to show that you are alive, working and can be trusted.

4. Google Ads — fast way to get your order

Google Ads is paid advertising. You set it up so that your ad appears in Google when someone types, for example, “office cleaning Kyiv”.

Advantages:

  • works quickly - applications can be received on the same day,

  • you only pay for clicks,

  • can be customized for a specific city or region.

But there are nuances: you need to set everything up correctly so that advertising does not just eat up money. If you are not sure, it is better to contact a specialist or study a few videos on YouTube.

5. Free classifieds sites - are they still working

Don't ignore common sites like:

  • OLX

  • IZI

  • Besplatka

  • Kabanchik.ua

  • DOM.RIA (розділ послуги)

Every day people are looking for someone to clean their apartment or office. The main thing is to correctly format the ad:

  • clear title: "Cleaning a 2-room apartment in Kyiv - from 800 UAH";

  • photo (required, at least 2-3);

  • short, simple description;

  • contacts.

It is advisable to update the ad every few days - then they will rise up in the lists again.

6. Latest Cleaning Prices (July 2025)

City Apartment cleaning, UAH/m² Office cleaning, UAH/m²
Kyiv 18–35 28–45
Lviv 15–30 25–40
Odessa 16–32 26–42
Kharkov 15–31 25–41
Dnieper 16–33 26–43

Depending on the complexity, area and urgency, the price may change. For example, cleaning after renovation or with difficult stains will be more expensive.

7. Negotiate a partnership

If you want more orders, think about who you can team up with.

  • with real estate agencies – they often look for cleaning after tenants;

  • with builders – after renovation;

  • with office centers – for regular cleaning;

  • with hostels or beauty salons.

You can simply write to them on Viber or email, offer cooperation, give a discount or a bonus. Often such simple actions bring good results.

8. Reviews are your best advertisement

Ask every customer to leave a review. Even if they just say, "Everything is great, thank you!" - that's already useful.

Where to collect reviews:

The more good reviews, the more trust from new clients.

9. How to understand that advertising works

Just count: how many people called or wrote and where they came from.

Start a simple table (you can use Google Sheets):

  • Date

  • Number of applications

  • Source (Google, Instagram, OLX)

  • Comments

This will help you see what really works and what is not worth wasting your time and money on.

Conclusion: nothing complicated, the main thing is to start

Advertising cleaning services is not about big budgets or complicated websites. It is about being visible, open and understandable to customers.

Even if you start with an Instagram page and one ad on OLX, that is already a step forward. Then add a website, set up advertising, raise prices – and now you are growing.

Customers now choose not only by price. They want a human approach, a quick response, a good result and pleasant communication. If you provide all this, you will have orders, recommendations and good reviews.