Creating a corporate website is one of the key tasks for any company. It is not only an opportunity to promote and expand business, but also a way to improve communication with customers and partners. Using the WordPress platform is one of the most common approaches for creating corporate websites. In this article, we will look at the features and recommendations for developing a corporate website on WordPress.

Selecting a theme and plugins

The first step in creating a corporate website on WordPress is to choose a theme and plugins. The theme should be chosen to match the company brand and be customisable to use different tools and features. There are many free and paid themes that can be used to create a corporate website.

Plugins are also an important aspect when creating a corporate website on WordPress. Some of the most popular plugins include Yoast SEO, Jetpack and Gravity Forms. Yoast SEO allows you to optimise your website for search engines, Jetpack provides a suite of website management tools, and Gravity Forms allows you to create feedback and registration forms.

Site pages

A corporate website should contain certain pages that make it easy for customers and partners to find the information they need. Below is a list of the main pages that should be included in a corporate website:

  • The home page is the main page that should provide information about the company and its products or services.

  • About Us is a page that describes the company's history, values, mission and vision.

  • Our products/services - a page showing the products or services the company offers.

  • Contacts is a page with contact details of the company and a feedback form.

  • Vacancies - the page where you can find the company's vacancies.

  • A blog is a page that publishes news, articles and reviews related to the company's activities, products and services. A blog can be useful for improving the SEO optimization of a website, attracting a target audience and strengthening the company's image as an expert in its field.

  • FAQ is a page with frequently asked questions and answers. This will help improve communication with customers and reduce the number of questions to the helpdesk.

  • Customers and partners - a page on which the company's customers and partners are presented. This can increase the credibility of the company and attract new customers and partners.

  • The gallery is a page with photos and videos related to the company and its activities. This can be useful in enhancing the company's image and attracting new customers.

These pages are the basic and most important for a corporate website on WordPress. Depending on the specifics of the company, other pages can be added to meet the needs of the target audience. However, it is important to remember that all pages should be user-friendly and optimised for search engines.

Content creation

Content creation is an important step when creating a corporate website on WordPress. The content must be of high quality, informative and in line with the company's brand. It is also important to consider SEO-optimisation of content so that the site is search engine friendly. Tools such as Yoast SEO can be used for this.

Navigation

Good navigation on a website is a key element for user-friendliness. Navigation should be simple, intuitive and easily accessible. It is recommended to use menus to organise pages and categories.

Security

Security is an important aspect of creating a corporate website on WordPress. It is important to ensure that the site is protected from hacking and malicious attacks. Plugins such as Wordfence and iThemes Security can be used for this.

Analytics

Analytics is an important tool for monitoring a website's effectiveness and evaluating its success. You can use Google Analytics, which provides information on website visits, user behaviour and more.

Table

Below is a table comparing the main features of several popular WordPress themes:

Theme Price Number of downloadable demo layouts Optimisation for search engines
Astra Free 100+ Yes
Divi $89/year 20+ Yes
Avada $60 40+ Yes
OceanWP Free 80+ Yes
GeneratePress $59 30+ Yes
Enfold $59 20+ Yes
The7 $39 40+ Yes
Flatsome $59 10+ Yes

As you can see from the table, most themes offer search engine optimisation and a large number of downloadable demo layouts.

Summary

Creating a corporate website on WordPress can be a daunting task, but with the right approach and using the right tools and guidelines, you can create an effective and user-friendly website that will help your company attract new customers and strengthen your brand. It's important to consider theme and plugin choices, content creation, navigation, security and analytics. By following these guidelines you will be able to