Are you unsure which CMS (content management system) to use for your website? Considering WordPress but not sure if it's right for you?

12 Benefits of Using WordPress for Your Organization's Website

1. WordPress has market share

Have you heard the rumors that WordPress is only for blogging websites? While this may have been true ten years ago, this understanding of WordPress is completely wrong. In fact, with the top 100k websites in the world, Builtwith shows that WordPress holds approximately 28% of the market.

Why does this matter? This creates other benefits of WordPress (like support), which we'll cover next.

2. WordPress is widely supported by agencies

Another big benefit of WordPress is that many agencies providing professional web design services use WordPress to design their clients' websites; or at least used in the past. This doesn't mean that all agencies will do a great job with WordPress, but at least you won't have to drive far and wide to find someone who can help.

There are also great resources like Codeable to quickly find a WordPress developer.

To get the best results, we would recommend finding a web design agency that specializes exclusively in WordPress.

3. Great Hosting Options

As WordPress has evolved over the years, several excellent hosting providers have decided to specialize in WordPress. For example, WPEngine, as the name suggests, does just that.

Every time a company chooses a niche, it becomes easier for it to gain an advantage in its market. WPEngine is one of the best options in the WordPress hosting market simply because they have made it much easier to run their business by not hosting other platforms. Here are some WPEngine features:

  • Automatic daily backup with one-click restore.
  • Incredible security - they'll even tell you if any of the plugins using your site have known vulnerabilities. It's easier for them to secure hosting because they actually know the WordPress platform.
  • Speed – Since WordPress is their only platform, WPEngine was able to focus on speed and even has caching software ready to use.

4. Over 54,000 plugins – a big advantage for WordPress

A huge benefit of using WordPress is that the platform has over 54,000 plugins, which can range from simple feature extenders to full-fledged programs that can help you manage your website and business.

Even if you want to use companies to build your site, a few strategic plugins can save you thousands or even tens of thousands of dollars without having to develop custom solutions.

5. WordPress Theme Options

Besides plugins, WordPress has thousands and thousands of themes. In fact, in Theme Forest alone, WordPress offers over 11,500 themes for purchase. For businesses on a budget, themes can be a great way to save money while getting a website that meets their needs.

While saving money in the early stages of your business can be extremely beneficial, the themes nevertheless have limitations. Since they are made for mass consumption, it can be difficult to get exactly the look you want. It can also be difficult to get the functionality you need without patching a bunch of plugins.

6. You can create your own themes on WordPress

In addition to purchasing a theme, organizations can hire an agency to create a custom WordPress theme. By going this route, you're still using a complex structure with a lot of built-in features, but you're also expanding on it and creating a design that's on brand.

Instead of asking, “What can this theme do and can we make it work?” You may be asking, “What do we want to do with our website?” With custom WordPress theme development there really aren't many restrictions... you can do almost anything and that's a huge benefit of using WordPress.

7. WordPress can be made truly secure

While it's true that WordPress sites can be broken - after all, the bigger the market share, the bigger the target - but another benefit of WordPress is that there are many fairly easy-to-implement strategies to help make your website on WordPress very safe.

In general, strong passwords, updating your software, and choosing a reliable hosting company will remove the lion's share of the risk for your company. But after that, there are still plenty of safety measures you can take.

8. WordPress makes it easy to create content

Even though the platform has evolved far beyond just blogging, WordPress still has a strong edge over other platforms thanks to these early roots. Here are a few features that make creating content in WordPress easier:

  • Built-in word count to target long-term content requirements
  • Autosave function
  • Easily switch between WYSIWYG and text editors
  • Distraction-free writing mode
  • Easy media insertion

9. WordPress is ready for search engines

Besides easy content creation, another benefit of WordPress is its excellent search engine optimization (SEO). This is important because you want to not only create quality content, but also make sure that search engines like Google can actually find your content.

10. No Expensive License Fees – Saving Benefits of WordPress

Unlike alternatives like SiteCore, which can cost up to $40,000 in initial licensing fees, WordPress is open source, meaning there are zero initial or ongoing licensing fees. In addition to inexpensive and reliable hosting, which costs between $20 and $100 per month, this makes WordPress a very cost-effective solution for companies that don't want to spend a fortune.

But just because it's free doesn't mean it's bad. Many brands you might not think of are using the WordPress platform.

11. WordPress is scalable

With an excellent feature called custom post types, developers and agencies can extend your site so you can have unlimited data and custom interfaces for each type. What is meant:

  • Employees and personnel profiles
  • Case studies or project descriptions
  • Job advertisement
  • Reviews
  • Products

With WordPress and a competent developer, it's easy to create as many custom post types as your organization needs. If they are configured correctly using custom WordPress development, new posts can be easily added with the ability to scale.

12. WordPress continues to evolve

WordPress is constantly growing and evolving. You get all new features for free. WordPress updates and patches are also free. For many companies, it may be worth hiring a developer to go through these updates, but in most cases these costs should be fairly minimal.