How to use content marketing to promote your website

Imagine that you are not selling a product or service, but simply telling people something useful. They listen, read, trust and then come to you themselves. This is how content marketing works. It is not "head-on" advertising, but a way to interest a person through content, through history, through help.

This article is for those who want to attract people to their site not because of expensive banners, but because of normal, live, useful content. Without complex words, only to the point.

Let's start with the main thing: who are you writing for?

Seriously. If you don't know who your reader is, how can you help them? Here are some simple questions to ask yourself:

• Who is this person? Male or female? How old? What excites her?

• Why might she be interested in your product/service?

• What problems or questions does she have?

• What does she type into Google?

For example, if you sell cat food, you need to write for cat owners. They worry about what to feed their pet, how to choose something high-quality, how to save money. So write about these topics.

What is "content" in 2025?

Content isn’t just text. It’s anything you create to deliver value. It could be:

• Article

• Short video

• Stories on Instagram

• Explanation on Telegram

• Infographics

• Podcast

• Even a meme, if it's "on topic"

It's not the format that matters, but what you say and whether it's interesting to your audience.

What to create: formats and approaches

Here's a quick table to help you figure out what to create and why:

Table: Content Formats

Content creation: humanely, without pathos

Here's a simple plan on how to make normal content, not "water":

1. Choose a topic. For example, "How to choose a vacuum cleaner for an apartment with animals."

2. Do you think what really worries a person ? Is it noisy? Does it suck up fur poorly? Price?

3. Explain simply as if to a friend. Without "high dust suction technologies."

4. Add an example from life. Like: "I have two cats at home, and this vacuum cleaner really saves."

5. Call to action. For example, "Look at this vacuum cleaner in our catalog - there's a discount now."

That's it. People read this, see that you're not trying to sell something, but really understand the problem, and they trust you.

Planning: Don't write when you feel like it – write according to a plan

Even if you have a small business or a personal blog, a publishing plan makes life much easier. Write in a Google Sheet or a notebook:

• What to publish?

• When?

• Where (blog, social media, newsletter)?

• What format?

Example:

• August 5 - "TOP 5 mosquito repellents" - Instagram post

• August 8 - "How to choose a backpack for a hike" - blog post

• August 10 - newsletter with both of these materials

This way you won’t have to rack your brains every time about what and where to write.

SEO — so that Google can find you

SEO is not a scary word. It simply means: make Google understand what is useful.

In 2025, the key is to write to the point, not stuff the text with keywords.

But here are some tips:

• Use the main word (what the person is looking for) in the title and text

• Break the text into subheadings - like in this article

• Add a meta description (a short explanation of what is in the material)

• Link to your other articles - this is good for Google

Where to publish and distribute

One of the most important points: content needs to be shown to people. Don't expect Google to find your article tomorrow.

Social networks

Post to Instagram, Facebook , TikTok, LinkedIn – wherever your audience hangs out. For example:

• Youth - TikTok

• Parents - Facebook

• Experts - LinkedIn

The main thing is not just to throw a link, but to interest. Write 2 sentences with a problem, 1 with a solution and give a link.

Telegram-channels

In 2025, Telegram became mega-popular. Create a channel or agree to publish in other thematic channels.

Email-mailings

Collect a database – even if it’s just a simple form on the site. Send out newsletters with new articles, tips or selections.

Forum, comments, communities

Reply to people in thematic communities and add a link to your material. But do not spam - be sincere.

How do you know if it works?

Here's what you need to track (you can do this in Google Analytics 4 or even manually):

• How many people viewed the content

• How long did it stay (time on page)

• Clicked on buttons, links

• Became buyers or subscribers

• How many times was it shared

If you see that people read, criticize, click through, then it works. If not, think: is the topic uninteresting? Is the title weak? Too dry?

What's New in Content Marketing in 2025?

There are several noticeable changes this year:

• People want it fast. Short formats: videos up to 30 seconds, texts up to 1000 characters. But deep articles also live if they are really useful.

• SI is an assistant, not a replacement. Many use ChatGPT or something similar for drafts, but they always edit. Readers feel when a "robot" writes.

• Trust is more important than perfection. Sometimes a simple text with emotion works better than a perfectly formatted, but "dead" one.

• Real experience rules. People want to read about real experience, mistakes, history, and not "5 tips from Wikipedia".

Conclusion: the main thing is to write from the heart and with benefit

Content marketing is about trust, not about pressure to “Buy now”. If you honestly share your experience, explain, show – they will come to you. Not tomorrow, but they will come.

What to remember:

• Know who you are writing for

• Make content simple and clear

• Write the way you speak in real life

• Distribute - because content will not find itself

• Check what works and what does not

And don't chase perfection. Start simple. Even a short post can be the beginning of a big story of your business.