If you need to find new post ideas to attract and retain your audience, use the following guidelines. We tried to collect practical advice for different purposes and areas of activity.

User benefits

Useful, informative posts always bring results:

  • Training, step-by-step instructions. Structured directions can make it easier to solve specific problems. They are able to reveal the features of using a product or tool;

  • Problem-solution. Tell us about a specific problem and a way to solve it;

  • FAQ and SAQ. Frequently asked questions can be collected from comments and answered comprehensively. SAQ is what the user should have asked;

  • Study. Uncover the features of your niche through research;

  • List. Present the information as a structured list. This will help highlight the most significant points;

  • Guide. A detailed analysis of a narrow and specific topic will definitely find a response from interested users;

  • Statistics. Personally collected statistics will help readers understand trends that are clearly visible to you.

It is not necessary to cover the topic in one post. A series of articles published at regular intervals and linked by links can be an effective solution.

Show humanity

Creating posts from someone who understands that people are reading it can attract additional audiences. There are different options for human publications:

  • Inspire. The effectiveness of motivating posts is similar to their informational and entertainment counterparts;

  • Congratulations. A holiday is a good reason to communicate with the audience and congratulate them;

  • Be warned. Deep personal experience in an area often resonates;

  • Reveal secrets. Regular readers will be interested to know about what is happening at the enterprise;

  • Talk outside the blog topic. A risky option that can attract additional audiences from related industries;

  • Show emotion. A human post in an era of dry information content is a beacon that will gather new subscribers.

Humanity is a choice for certain areas of activity

Talk about people and events in the industry outside the company. Providing information about significant events and personalities outside the business can build credibility and increase the usefulness of a blog.

What techniques are advisable to use:

  • Invite prominent industry figures. Create accounts for them (with their permission). Give users the opportunity to ask questions;

  • Publish expert opinion. Collect statements from different people regarding the industry, product and any related topics;

  • Interview. Many prominent figures are always happy to answer questions. The easiest way is to conduct an interview by telephone, making an audio recording;

  • News bulletin. Periodic publication, which contains information about the latest events for the week, month;

  • Quotation book. Fill the article with sayings of famous personalities, indicating authorship;

  • List of the best. You can always share a list of the best solutions and tools that are convenient to use to implement certain tasks;

  • Who is worth following. A short article about leading industry experts and specialists with links to their resources, social media accounts and other means of activity.

Promotion

A blog is a powerful tool for promoting a brand or product. What topics can you create publications on:

  • Product comparison. It is important to be sure to indicate minor shortcomings of your own solutions. This helps to increase trust;

  • Periodic report on project development;

  • Report on finances and achievements;

  • Informing about updates in the company;

  • List of improvements;

  • Recommendations for the best use of the product. Helpful tips can improve your sales.

Opposition, entertainment and generosity

Controversial, aggressive content that touches on sensitive, current topics always attracts attention. The main thing is to make it high quality and involve the audience in the discussion.

Entertaining content is very difficult to create. This must be done with the proper skills. Humor and satire can make the audience more accepting or disapproving.

Give users access to certain features on your site or post. Hold a competition. Engage readers in surveys to better understand their mood.