Many people work online. They're looking for jobs, and companies are looking for help. To help people find each other quickly, special websites have been created.

Here, we'll simply explain how to review such a website and improve it so it's easy to use.

But such websites are becoming more common, and competition is growing. To ensure a website works well and is convenient for users, it needs to be checked periodically. This type of check is called a website audit. It's like a technical inspection—you see what's working well and what needs improvement.

Why do you need a website audit?

An audit shows whether a website is user-friendly and easy for Google to find.
An audit allows you to:

  • Attract more visitors.

  • Make your website faster and more user-friendly.

  • Improve its search rankings.

  • Get more registrations, orders, or applications.

Where to start: setting goals

Before you begin, decide what needs to be improved: more visitors, website usability, or search visibility.

Indicator What does it mean
Number of visitors How many people visit the site?
Conversion How many people did something (registered, submitted an application)
Time on site How much time do people spend on pages?
Bounce rate How many people close a website at once?

These numbers help you understand what's working well and what needs to be changed.

Checking the technical part of the site

Even if the design is good, a website can still be slow. So, the first step is to check the technical aspects.

1. Download speed

People don't like to wait. If a page takes more than three seconds to load, most people simply leave.
You can check your speed using Google PageSpeed ​​Insights.
What to do if your website is slow:

  • Reduce photo size.

  • Remove unnecessary effects and scripts.

  • Enable caching (to make pages load faster).

2. Convenience on the phone

Most users access the site from mobile devices. Your website should look good on any screen.
You can check this using Google's Mobile-Friendly Test .
If the text is too small or the buttons are difficult to press, you need to fix it.

3. SEO (search engine optimization)

SEO helps your website be visible in Google.
Check:

  • Does each page have a title and description ?

  • Are the page addresses (URLs) clear? For example, example.com/freelancers is better than example.com/page123 .

  • Is there a sitemap (sitemap.xml).

Content verification

Content is what the user sees: text, photos, videos, descriptions. It's what determines whether someone stays on the site.

1. Update old texts

Look through what was written a year or two ago.
Perhaps they contain outdated examples or unnecessary information. Add something new and relevant.
For example, artificial intelligence and freelance platforms with automated project selection are popular right now – write about that.

2. Write simply

Avoid "scientific" phrases. People want to understand everything from the first sentence.
Write briefly, directly, and in a friendly manner.
Instead, optimize your visuals—better yet, make sure your photos are clear and beautiful.

3. Add keywords

These are the phrases you might be found for in Google:
"freelance platform," "find a designer online," "remote copywriting jobs."
These keywords help search engines rank your website higher.

Convenience and appearance of the site (UX/UI)

People like simple and clear websites. If they can't find the button they need, they'll move on.

1. Simple menu

The main menu should be logical.
Example:

  • Home

  • For Employers

  • For Freelancers

  • Blog

  • Contacts

Remove all unnecessary things.

2. User behavior

See how people use your website. You can do this using Hotjar or Microsoft Clarity.
These services show where people click and what they ignore.

3. Collecting feedback

Create a "Leave a review" or "Report an error" form. This will help you find out what people like and dislike.

Social networks and advertising

In 2025, social media will be the main source of traffic. People discover these platforms through Instagram, TikTok, or LinkedIn.

1. Add social media buttons

Every page should have social media icons. This makes it easy to share a link or visit your page.

2. Publish useful content

Talk about new job openings, success stories, and advice for freelancers.
Short videos or infographics work best right now.
It's important to keep it honest and human—without sounding overly promotional.

New trends for 2025

Every year, new tools and user habits emerge.
Here's what's relevant now:

  • Artificial intelligence (AI). It helps find specialists faster and more accurately.

  • Short video. People prefer short videos – 15–30 seconds.

  • Security. It's important to verify user profiles to avoid fraud.

  • Personalized recommendations . Show people the jobs they're truly interested in.

What to do after the audit

Once you've identified your weaknesses, create a simple action plan:

  1. Correct errors.

  2. Update old texts.

  3. Check the speed and mobile version.

  4. Make the website user-friendly and pleasing to the eye.

  5. Promote the platform through social media.

Conduct this audit at least once every six months. This will help you spot problems before they impact your results.

Conclusion

A comprehensive website audit isn't complicated. It's a check to make your website better.
If your website is fast and easy to use, people will use it.

Remember:

  • The website needs to be updated constantly.

  • Listen to the people who use the website – they know what's convenient and what's not.

  • Don't be afraid to simplify things – simplicity works better than complexity.

An audit is the first step to making your website popular, user-friendly, and successful.
The key is to keep going. Even small improvements make a big difference.