Netizens have voiced many speculations regarding upcoming trends that began to emerge in 2018 and are showing a tendency to develop rapidly. Some things don't change. But perhaps many new things await us throughout the year. We have collected information about the most promising and expected areas, as well as tools for the development of search engine optimization.


What are they waiting for in the West?

SEO trends in the West affect search on Google and Runet. This cannot be ignored. Everything that appears there sooner or later starts working for us.

Let's look at everything in order:

  1. AMP. Google's dedicated methodology, custom markup, and other tools designed to create fast mobile pages will have a significant impact on smartphone search results. Speed is one of the most significant factors that this corporation focuses on.
  2. Voice search. More than 50% of US users search for information through voice queries and receive rich snippets from Google. They are increasingly listening to them by clicking on recommended links.
  3. Machine learning. Introduced by Google in 2015, the RankBrain algorithm is increasingly used to process queries. The results of his actions have the third largest impact on search results after content and links. The company’s specialists assure that optimization for RankBrain does not cause any difficulties. It is enough to offer high-quality content written in natural language. If the algorithm sees that the text is of machine origin, we should expect a decrease in rankings.
  4. Optimized for Bing and Yahoo! Western web developers strive to promote resources not only through Google, which occupies a leading position. The first reason is the Bing audience - 21.9%, Yahoo! – 12.1%. This is more than 30% of users. The second reason is that it is easier to promote in these search engines. The third reason is that in certain industries, more than 80% of queries come through Bing.
  5. Improved search engine position checking. The relevance of using tools for personalized and semantic search is growing rapidly. Algorithms for generating search results are becoming more complex. To effectively promote a website in modern realities, you need to use up-to-date tools that keep up with innovations from search engines. You should take into account the difference between search results on desktop and mobile devices, which is becoming increasingly noticeable.

Expected SEO trends in RuNet

It is important to remember that Runet is developing differently than the Western segment of promotion. Surveys of industry experts and specialists made it possible to identify 3 areas that could become trends:

  1. Content marketing. The most significant promotion tool in 2018.
  2. Improvement of behavioral factors. The upcoming trend according to a third of respondents.
  3. Automation. Another ⅓ of respondents believe that movement in this direction will become a trend.

What tools and techniques do experts suggest paying attention to:

  • optimization and improvement of links;
  • adequate and prompt response to unobvious innovations from Yandex;
  • targeting mobile devices, working on site loading speed;
  • improving communication with users;
  • application SEO as part of a comprehensive strategy for presenting an information product (resource);
  • improving the site structure;
  • the formation of a more voluminous semantic core, providing greater coverage of the target audience;
  • general improvement in the quality of the resource to improve behavioral factors;
  • conscientiousness in working with clients;

  • analytics and automation;
  • implementation of micro markup;
  • diversification of landing pages;
  • using a large number of low frequency queries;
  • application of SEO as an additional service to a complex order;
  • increasing the share of crowd marketing.

Some of these ideas will be forgotten, some of them will become trends. One thing is clear - to achieve success in SEO and offer quality services, you need to closely monitor search engine trends, use up-to-date tools, and offer creative and individual solutions.