Imagine: a person is looking for an apartment in your city. She opens Google, writes something like "buy an apartment in Lviv" - and here it is important that she sees your site, and not 10 others. And that is why local SEO is now a real must-have.

In this article, without unnecessary terminology, I will tell you how a real estate agency can pump up its site to attract more clients from your region. Everything is simple, human, with examples.

Why Local SEO Isn't a Fad, But a Need

It used to be enough to just have a website. Then – a website with beautiful photos. And now you need a website to be visible in your city or region. In 2025, search engines already know very well where a person is located and offer him local results.

So if you work in Frankovsk, and the website does not mention Frankovsk – the chances are slim. The good news: this can be fixed. And I will now show you exactly how.

1. Separate pages for each district or city are not superfluous

If you work in several areas or cities, create a separate page for each. It should not be a copy of a copy, but slightly unique content for each.

For example:

  • neruhomist.com/lviv-sykhiv

  • neruhomist.com/kyiv-podil

  • neruhomist.com/uzhhorod-tsentr

They work well on such pages:

  • a brief description of the area (transport, infrastructure);

  • photos or videos of local objects;

  • a "Submit a request" button or form;

  • a map with your offices or objects marked;

  • lively phrases like "we know how to find an apartment in the Solomensky district - because we work here ourselves."

2. Use keywords that people are searching for

Search queries are not magic. People write the way they speak. So not "residential real estate within the regional center", but "apartment in Lutsk" or "house by the lake in Cherkassy".

What to do with it:

  • Insert the following phrases into page titles.

  • Write it in meta descriptions.

  • Add it to texts, object descriptions, even image titles.

  • But don't overdo it - it should be natural that you are writing this for a friend.

3. Google Business Profile — Necessarily!

The former Google My Business is now called Google Business Profile, but the idea is the same. If you are not there yet, create a profile. It is completely free, but:

  • you will be visible on Google Maps;

  • clients will see opening hours, office photo, contact;

  • you can answer questions and reviews.

This is one of the most important things for local promotion.

  • domik.ua

  • list.in.ua

  • biz-catalog.com.ua

4. Reviews are no longer just "nice", but "necessary"

People read reviews. Google reads them too. The more good (and honest!) reviews you have, the better your site ranks and the more people trust it.

Ask customers to leave a few words:

  • in Google;

  • on the Facebook page;

  • on real estate platforms (DOM.RIA, OLX).

And always respond. Even if the comment is critical. This will show that you are alive, real, and you care.

5. Links from local sites

Google perceives a link as a kind of "recommendation". If other local resources mention you, this is a plus to your authority.

What can be done:

  • Write a short article for the website of the housing complex where you sell an apartment.

  • Exchange links with local developers.

  • Be a partner in a city event and have it written about.

6. Mobile version of the site — must have

Seriously, most people search for real estate on their phones. If the site is slow, takes a long time to load, or elements are not clickable, the user will leave. And will not return.

Check:

  • does your website look convenient on mobile;

  • is it easy to find the information you need;

  • does it load quickly.

The PageSpeed Insights service will tell you what needs to be tweaked.

7. Social networks are also local SEO

Yes, Facebook, Instagram , TikTok — all of this affects your image in the region. People see activity, criticize, comment — and Google notices it too.

What to publish:

  • reviews of apartments and houses (possibly in "before/after" format);

  • advice for buyers (even the simplest ones);

  • real customer stories;

  • answers to frequently asked questions.

And don't forget about geolocation and hashtags: #apartmentsalvov, #rentodessa, etc.

8. Write for people and Google will appreciate it

There is no need to copy boring descriptions from other sites. It is better to write simply, sincerely and clearly. For example:

"This apartment is ideal for a young couple - a cozy bedroom, a large kitchen, a supermarket and a park nearby."

Such texts work better than "The living area is 48.3 sq.m, the bathroom is combined...".

Table: Impact on Local SEO of Real Estate Agency

Factor Meaning Importance What to do
Presence of local keywords on the site Yes/No Tall Enter phrases like "house in Brovary" into headings, text, meta tags
Links from local resources Yes/No Tall Add the site to local directories, negotiate with partners about mentioning
Customer reviews on external platforms High/Low Average Encourage customers to leave reviews and respond to them
Separate pages for districts or cities Yes/No Tall Create pages like /lviv-sykhiv with content about objects in this area
Content that is truly useful and unique High/Low Average Write your own texts, describe areas, give advice
Adapting the site to mobile devices Yes/No Tall Check the site on your phone, optimize the speed
Social media activity linked to region Yes/No Average Post real objects, show that you are from this city

And finally, be real.

Google loves lively websites. People even more so. Don't be afraid to write simply. Show that you really know your area, your objects, your clients. Add a little warmth to texts, photos, social networks.

This way, you will not only be found in Google - people will want to contact you.