Website advertising on the Internet – a powerful tool that promotes the resource and the products offered. If carried out correctly, the result of the campaign will be similar to the effect of high-quality SEO and SMM marketing.

Existing types of advertising have different costs and technologies for attracting audiences to the resource. Some are cheap and offer low conversion rates. Others are more expensive. They are highly specialized and can bring guaranteed profits. Let's look at the most popular types of website advertising on the Internet.

Contextual advertising

Once revolutionary, contextual advertising is now taken for granted. Its essence is to display paid advertisements that are relevant to user requests. It may be displayed in search results and on partner sites of search engines.

Contextual advertising  has average efficiency. It is visible to users who make the corresponding request.

Payment is carried out according to the PPC scheme - cost per click. Prices for placement and position are determined by the number of competitors. Search engines conduct a kind of auction. If the request is relevant and many companies place relevant ads, the cost per click increases.

One of the types of contextual advertising is placing ads with daily payment. This approach is relevant for offline stores.

Another type of CR is remarketing. Special software marks the user who followed the link. If he does not perform the “target action,” this ad is shown again, but on other resources.

Banner advertising

One of the first types of advertising is display advertising. It involves placing banners on third-party sites, clicking on which initiates a transition to the target resource. This tool is provided by major search engines and individual sites.

The most common options for purchasing banner advertising:

  • PPC – pay per click;

     

  • for the number of impressions (less effective, but very cheap).

Targeted advertising (TA)

TA has the following features:

  • posted on social networks;

     

  • targeted at a specific user group;

     

  • limited geographically (valid in a specific location);

     

  • may be contextual;

     

  • paid per click.

All major social networks provide the opportunity to place targeted advertising. The form in which it is displayed is governed by the internal policies of the owner company. This tool is highly effective. This is due to the ability to take into account user search queries.

Teaser advertisement

A popular type of advertising, compromised by unscrupulous advertisers.

Differences:

  • attractive picture;

     

  • interesting title;

     

  • text that provokes a transition.

Teaser advertising is used to promote an emotional product and inexpensive goods. It is characterized by low cost. Can be displayed based on search queries.

CPA advertising

Relatively recently, CPA advertising was the prerogative of specialized platforms. Now this technology can be used to promote products or websites through Yandex advertising services. It implies payment if a useful action is performed when clicking on an ad (purchase of a product or order of a service).

This technology provides a guarantee of payment for triggered advertising. However, its cost is significantly higher. For example, 1 click is valued at 0.3 kopecks, and a sale by CPA is 2% of the product price.

Mobile and video advertising

Mobile advertising of Internet sites is implemented in 3 ways:

  • built into free applications;

  • integrated as product placement in applications (effective for well-known brands);

  • demonstration in search results.

Prices correspond to the complexity of implementation and efficiency.

Video advertising is an expensive type of promotion. It appears at the beginning or end of video content, and can also interrupt it. Found in free entertainment applications.

The category of highly specialized advertising includes email newsletter . However, now it is perceived as spam and ignored.