We provide trigger advertising customization services (deep analytics, effective chains, target audience targeting). This method of promotion is aimed at working with potential customers who have already moved to the site and made a number of steps. This is the optimal solution for resources with external and internal optimization, as well as several stable traffic channels.
Automatically generated trigger sheets help to achieve a number of goals:
- Saving the customer base. They are sent to customers who made purchases as a reminder of the site, new arrivals and other opportunities that may interest them
- Increase conversions. If the visitor has not reached the purchase or order of the service, you can try to convince him that the implementation of the target action will bring some benefits. With a simple mailing, the conversion can be doubled (due to customers who stopped at the stage of adding the product to the cart)
- Additional sales. Trigger letters are sent after purchase. The body of the letter may contain information about the order and related products.
What steps does a properly configured trigger ad respond to?
You can configure trigger mailings for any tracked user activity:
- Registration. Response - a letter of thanks to a new customer with an offer to receive a discount. It can be configured to include products or services that can interest the registered user.
- Using filters. Reaction - notifications of new arrivals, discounts on selected product categories.
- View product cards. Reaction - a message about the reduction of prices for revised goods, an offer to get similar to them on favorable terms.
- Send to cart. If no further action is taken after this step, the user can be reminded that he has already selected a specific product. Additional motivation will be discounts, more advantageous offers. Trigger mailing is an effective way to deal with the "abandoned basket".
- Making a purchase. Reaction - a letter of thanks. May contain additional and related products.
- Discounts, holidays, promotions. It looks like a regular mailing, but the goods that participate in promotional offers are sent only to those who have shown interest in them.
Properly set up trigger advertising will help automate feedback and establish communication without creating a sense of intrusive attention. Thanks to it, the client will receive information relevant to the history of his actions.
Trigger advertising from SEO-Evolution
The integration of the trigger distribution is accompanied by the connection to the statistics counters. You can track the actions performed by the client and the channels through which he came to the site. This will adjust the advertising campaign and promotion.
We carefully analyze the client's business, evaluate the behavior of users and customers who have performed the target action. The mailing is set up in such a way that it is not intrusive, but encourages a person who registered on the site to make purchases, order services.
We work hard on the content of the messages for each event. This allows you to simulate a live reaction to user actions, to evoke a sense of dialogue and trust.
The messages must contain motivation to perform the target action - time constraints, individual discounts, favorable conditions or other options that take into account the specifics of the business, CA, the wishes of the client.
Order trigger ads in SEO-Evolution. Get effective solutions that will save your customer base and increase profits through resale.