Website promotion in the foreign segment (in particular the English-speaking segment) is different from Runet. This is due to significant SEO opportunities, high competition and user mentality. Adapting a website for foreign promotion requires choosing the right promotion technologies, as well as extensive work on content and code.

Main trends

Most foreign users search for information using Google. Less commonly used are Bing and Yahoo!. If your resource is focused on Yandex, there is a lot of work ahead.

Another feature of successful promotion is targeting mobile platforms. Abroad, more than 50% of website traffic comes from mobile devices. It is necessary to develop a mobile version of the site or make it adaptive, taking into account the “mobile first” methodology.

SEO specialists have additional capabilities related to targeting mobile platforms. A striking example is the presence of telephone numbers in the snippet of search results (clicking on which leads to a call), direct purchase buttons and other functionality.

Foreign specifics

According to statistics, high-frequency queries provide good ranking indicators. Abroad, they bring more target audiences to websites than their low-frequency counterparts. It is important to draw up an appropriate semantic core , excluding spam keys.

Effective website promotion abroad promotes its adaptation. Necessary:

  • translate all functionality. Navigation should be clear and convenient for the target audience. This may be influenced by specific factors (for example, trends used in a given segment);
  • fill the resource with high-quality texts, taking into account the specifics of the region where promotion is carried out;
  • adapt the content of meta tags

It is recommended to delegate content writing to a native speaker or a competent specialist with deep knowledge of the language. It is necessary to take into account the specifics of the region, accepted lexical features and the mentality of the target audience.

The effectiveness of promotion is influenced by the quality of the link mass. In the English-language segment, poor-quality promotion is threatened by “Penguin” - the current Google algorithm that imposes sanctions. It is necessary to gradually increase the link mass using white technologies. It is important to choose trust donor sites, use special services, and correctly distribute anchor and non-anchor links.

When performing external optimization, increased attention must be paid to social networks. Search engines give high priority to links from Facebook, Google+, and Twitter. High-quality content will ensure a high number of reposts. It is necessary to place social media buttons on the pages and provide the opportunity to leave comments (if this corresponds to the topic of the resource).

A special feature of promotion on social networks is the weight that Google gives to links from Google+. It is often higher than that of similar sources.

Extra chances

In addition to quality SEO promotion effectiveness is affected by:

  • compliance of the domain name with an international or regional standard;
  • use of regional hosting;
  • attracting links from sites located in the region in which promotion is carried out.

It is difficult to independently promote a website that has existed for a long time abroad. The support of competent specialists should be sought. "SEO-Evolution" guarantees maximum efficiency in the implementation of assigned tasks.