An effective approach to promoting an online clothing store in 2023 is the synchronous operation of the most effective advertising channels, the constant search for new niches of search demand, and daily work on resource development.

The main directions of advertising activity at the start of an advertising company:

  • Search engine optimization;
  • Contextual advertising;
  • Promotion in a free search (Read more about SEO promotion of an online clothing store in 2023 in our article);
  • Promotion in social networks;
  • Content strategy.

The most effective advertising channel

This is PPC. He has held the position for several years. And in 2023, the situation is unlikely to change. This confirms the increase in the budget allocated to text ads with pay-per-click or pay-per-action. More than 70% of global brands plan to invest even more in them. This means that an online clothing store cannot ignore this direction in all its forms, including remarketing.

How to calculate your PPC budget? Only by experience. You need to run a test campaign. It is desirable that it be set up by professionals in the field of contextual advertising. Otherwise, there is a risk of wasting money. Upon completion, you will need to collect analytics. What exactly should be of interest to the owners of an online clothing store:

 

  • Click cost.
  • Conversion. Less than 1.5% is bad. More is good. 3-4% is ideal.
  • Average check of transitions.

Based on this information, it is very easy to understand:

  • will the advertising campaign pay off
  • how to correct it so that it becomes even more effective.

After that, there will be no problems with calculating the budget for the further promotion of an online clothing store through PPC.

Visual confrontation

Does your online store sell commodities at competitive prices? Use price aggregators. Place there those names that will definitely interest your audience.

This promotion channel cannot be called the most effective. But it does not require large expenses and brings customers who are ready to make a purchase. Whether they do it or not depends on what terms of service you offer them.

Strong foundation

In order for the promotion of an online clothing store to give a result, you need to remember the most important thing - internal and external SEO. A well-assembled semantic core, relevant, unique, useful content, as well as links from trusted resources will attract many customers from organic search.

Every year Google pays more and more attention to the quality of content. Therefore, investments in it always pay off.

SMM is losing ground

In 2023, fewer companies will pay attention to social media promotion. Its effectiveness drops. Therefore, you need to start using it only when the rest of the channels are ideally tuned and bring the maximum number of buyers.

An online clothing store is better off promoting on Instagram. There you can show products and place high-quality descriptions. Maintaining an account will help increase sales: regular posts, as well as promotions for subscription and repost.

What to look for when promoting an online clothing store in 2023

  • To adapt to mobile devices. Traffic from smartphones and tablets is doubling every year. They are used to make the majority of online purchases.
  • Video content. 73% of all traffic is videos. Be sure to use them to promote your online clothing store in 2023.
  • Remarketing. It motivates those who visited the site but left empty-handed to make a purchase.
  • Chatbots and messengers. This is one of the emerging trends that can bring good conversions.

What is the most important thing in promoting an online clothing store

Marketing plan. With it, the easiest way to implement multi-channel conversion. That is, the simultaneous use of several methods of promotion at once to increase the effectiveness of advertising.

Let's take an example. A person finds the right product in an organic search, enters an online store, but does not dare to make a purchase. He's leaving. Then somewhere he reads an article about the same product. And on the page with it there is contextual advertising of your online store. This makes them more likely to make a purchase.

Without a marketing plan, you cannot launch several promotion channels at the same time. This means that most customers will be lost.

Continuous self-improvement

You need to understand that the promotion of an online clothing store is not a one-time, but a cyclical process. It consists of the following steps:

  1. Strategy Development. You can read more about the strategy for promoting an online clothing store in our article.
  2. Promotion launch.
  3. Data collection and analytics.
  4. Making edits.

Purchase selection methods are changing. New trends and technologies are emerging. To keep up, an online clothing store must always be ready to adapt. In this case, he will be able to find channels that are no longer working, and reduce their costs.