Conversion involves the completion of a target action by a user visiting the site - registration, purchase, subscription, call. It shows how profitable a resource can be. The normal conversion rate is at least 3% (out of 100 users, only 3 completed the target action).

What factors does conversion depend on:

  • Usability. Convenience of performing targeted actions. Reflects how easy it is for a user who comes with a specific goal to achieve it. Usability includes many factors - from the quality of design and arrangement of individual blocks on the page to the number of payment and delivery options;
  • Quality of work. Availability and stability of the resource. Choosing a suitable hosting, writing high-quality code and adapting to different viewing devices will help improve current performance;
  • Easy to learn. The use of common methods of page construction, an intuitive structure and other factors that contribute to the comfort of users visiting the site for the first time.

Continuous improvement of conversion – investing in increasing the profitability of the resource. It is necessary to choose a balanced approach when the income received exceeds the costs of changes necessary to increase the number of implementations of target actions.

SEO

SEO is an approach to organizing the elements and content of a resource that helps attract traffic (users) from search results.

Main tools:

  • correct page design. Filling out meta tags, title;
  • effective semantic core. Use of HF, MF, LF requests;
  • relevant content. High-quality, informative texts, as well as media data, influence the time spent on the page. This allows you to improve your position in search results.

SEO can drive consistent traffic growth by increasing the number of potential customers who complete targeted actions.

Conversion and SEO

Often preference is given to one area of website improvement – conversion or SEO. This approach is erroneous, since these parameters are closely interrelated.

What kind of users will come to the site if you use exclusively search engine optimization to attract traffic:

  • not interested in performing the target action;
  • quickly leaving the resource due to lack of required information or opportunities.

As a result, profitability indicators will fall. A large amount of low-quality traffic will worsen your ranking in search results. This will further reduce the possible income from the resource.

Improving conversion without SEO gives poor results. Without search engine optimization, an intuitive, user-friendly website will be slower to find new users. The most high-quality, beautiful and comfortable resource will not bring profit if no one knows about it. Advertising will correct the situation, but it requires constant financial costs. After the campaign ends, traffic will decrease.

Therefore, it is important to pay sufficient attention to increasing conversion and search engine optimization. This task must be implemented at the site creation stage. After this, you can make minimal changes to improve performance. Priority at the resource development stage must be given to conversion. Fixing bad design and code is more difficult than replacing outdated or ineffective copy.

To get a quality solution right away, you should choose a comprehensive service. Having decided to delegate all stages  website development one company, you will speed up the implementation of assigned tasks. The result will be a high-quality study of all key aspects.