The content plan for an online clothing store should include schedules for filling the blog and posting articles on related sites, as well as on social networks.

 

What to blog in 2023

The success of an online clothing store blog is based on three pillars:

  • articles,
  • photo,
  • video.

 

 

You can do this: choose your style of publications for each day of the week. How does it happen:

  • Informational. We are talking about reviews of new arrivals, industry news, recommendations for choosing clothes, seasonal selections. The main thing is that the articles are useful. There you can, and even need to do relinking to the goods in question.
  • Selling. Texts dedicated to promotions, discounts, sales, new collections, competitions.
  • Entertaining. Serious, information-rich material will dilute the humor that is healthy and relevant to the target audience.

It is important that each article must have photographs. Thanks to them, the text will look boring. It will want to be read. Moreover, the photo may not be related to clothing, but be a metaphor.

When writing articles for an online clothing store in 2023, you need to keep SEO in mind. A pinch of relevant keywords in an adequate environment and a few links to products will help search robots rank the resource higher.

What is the advantage of articles for a store where you can buy clothes online

The fact that it is very easy for them to come up with topics. For example:

  • How to dress for an interview to get a job.
  • The best dresses of Kate Middleton: the wardrobe of the Duchess of Cambridge.
  • Ripped jeans: wear or discard.
  • How to remove yellow spots under the arms on a white t-shirt.

Finding ideas is easy. The main thing is to implement them correctly.

It is advisable to develop your own style of writing texts. It will make them recognizable and help you find your readers. And so that there are more and more of them, let me leave comments. This is a good way to interact with the audience.

After allowing people to express their opinions, don't go overboard with access requirements. Who wants to share their impressions if you have to register, fill out a form, confirm an email, and then also enter your phone number? Better moderate paid comments and respond delicately to complaints. You will show that you are ready for dialogue and know how to solve problems.

Video content

All stores need it. Especially those where you can buy clothes online. If not, you can get it almost for free. All that is needed for this is to adopt the methods of large online sites. Namely, start encouraging customers for video reviews of purchased clothes. In exchange for bonuses or promotional codes, they themselves will give you real, and therefore credible content.

Which sites to post articles for an online clothing store

For example, on near-thematic. First of all, on women's, dedicated to fashion, beauty and health. There will also be information platforms. Does your online store sell sportswear? Then write articles about it and post it on websites about a healthy lifestyle. The main thing is that they are trust and not under filters.

On news resources you can talk about new collections, discounts, achievements, charity events. All this will help create a positive image and increase awareness.

In which social networks to promote an online clothing store

First, on Instagram. And that's why:

  • More than 70% of those registered are women. And this is the main target audience of online stores that sell clothes.
  • The main content is photos. This is the best way to show and sell clothes.
  • There is a convenient functionality for advertising.

Secondly, on Facebook. Most of the users of this social network are women. But if your online store sells clothes for men and you can make video content, get a YouTube account.

Articles for social networks are very different from a blog. There it is better to talk about the life of your online store and share successes. And most importantly, get feedback from the audience.

How to develop a content plan for an online clothing store

There is no universal formula. But we gave you a base. Experiment with new knowledge, and be sure to find your way. Let's take an example to inspire you.

Disney Parks, which promotes Disneyland, writes 3-5 articles on the blog, 3-4 on Facebook, and posts 4-5 pictures on Twitter. That is, even such a mega-corporation does not oversaturate users with content. And for a small online clothing store, one article in 1-2 days is enough.

If there is nothing to write, it is better to wait. Don't post second-rate material. It will cause irritation, not interest.