Commercial offers are sent daily. Potential clients receive several such documents per day. To stand out from your competitors, you need to adapt your business proposal so that it is more attractive than theirs.

Interested by price

A commercial offer without specific prices is not considered commercial. Most likely, it will not be considered. This is a common mistake.

How to interest a potential client:

  1. Offer a better price relative to competitors.
  2. Make the price more attractive.

There will be no problems with the first option. What to do if competitors' prices are similar or lower:

  • offer several tariffs to choose from;
  • improve favorable price conditions. If a competitor has a price set at 100 units of product, the CP can set the lower threshold at 50 or less;
  • suggest an addition. A gift always attracts attention;
  • price justification. The client may be attracted by the explanation of the elements included in the price;
  • offer additional services.

Attractive delivery

Delivery can be significant for many product groups. How to make its conditions more attractive:

  • several delivery options;
  • speed;
  • package;
  • shipment insurance;
  • price (may be free).

A photo of the packaged product can reassure the customer that their order will be protected.

Discount

The price reduction must be carried out under certain conditions. Discounts work as long as they don't look like charity.

There are many discount options:

  • time;
  • situation;
  • event;
  • personal discount;
  • payment option;
  • for long-term cooperation (subscription);
  • relationships (affiliate discount, first purchase).

A gift

Indication of the possibility of receiving a gift in addition to the main purchase. Many organizations do not reflect the availability of gifts. This can be made an advantage.

There are several rules that characterize a gift:

  • relates to the main product, complements it, expands its capabilities;
  • is not useless;
  • significantly lower in cost than the main product;
  • instead of one there may be several gifts;
  • possibility of choice. If the client has several options for a present, he can choose the one that is most useful to him. Having a choice gives the buyer a sense of control;
  • you can reflect the cost of the gift (if appropriate);
  • You should talk about how the gift complements the main product and helps the client.

Strengthening with guarantees

There are different types of guarantees. You don’t have to limit yourself to the promise of returning the goods. Wide possibilities open up when offering a service. You can guarantee impressions, pleasure and other emotions from its use. If high quality is promised, this must be clearly demonstrated. The implementation of this task is facilitated by facts, figures and other information.

Reduce deadlines

If the cost of services is higher than that of competitors, you can offer shorter deadlines. This applies to delivery. Many customers prefer to pay more but receive their purchase faster. It does not necessarily imply the speed of service provision or the arrival of goods. A significant advantage can be the rapid effect of use.

Several variants

KP can offer several service packages at different rates. Thanks to this, the client gets the opportunity to choose and feels in control of the situation. Packages of different prices may be subject to comparison by a potential buyer. This way they mask the high price of the basic offer.

Convenient payment

Payment for services can be viewed from 2 points of view:

  • form. Cash, non-cash, transfer, electronic payment systems, barter;
  • way. Advance payment, prepayment, internal loan, partial payment, deferment.

By offering multiple payment options, you can attract more customers. This is due to the fact that it is not known in advance which method or form of payment is convenient for a particular buyer.

Additional service and solid design of the CP

Offering additional features always attracts the attention of buyers. High-quality service creates a positive reputation regardless of the field of activity.

A commercial proposal is an informal document. This provides the opportunity to experiment with design, insert photos, infographics and other data. This way you can stand out from your competitors.