Search audit (SEO-audit)

Search (SEO) audit - a set of measures aimed at determination the position of the site in the SERP, and searching for problems, preventing entry into TOP 5 (10, 20, 100). The result of the work done will be comprehensive recommendations for the elimination of errors.

The key object of verification is content. An analysis of the uniqueness of articles is initiated, so as the relevance of keywords to the topic of the resource, the correctness of filling in tags important for search robots (title, description, H1, alt for images and media content).

The technical side of the resource is being studied. It influences the usability of the site and the availability for search engines determining the ranking.Поисковый аудит (SEO-аудит)

When it is necessary to carry out SEO-audit:

  • In the absence of promotion of the resource and increase in traffic. Non-unique content, the use of common keywords and the absence of tags reduce the position of the site in the SERP. A timely audit provides an opportunity to identify these problems and get recommendations for their elimination;
  • When it hits the filters of search engines. It is one of the most significant problems. It occurs when using prohibited technologies of promotion. The site may not be displayed in the SERP;
  • Before launching a new SEO company. Audit gives an opportunity to identify the directions in which you need to work to get the best result;
  • Periodically and with a change in the mechanism of the search engines. It helps to monitor and timely make changes taking into account new ranking technologies.

The Benefits of SEO Audit

Report on errors of interfering ranking

Fulfillment in short terms

Reduction of costs for promotion

Quality of service guarantee

A set of measures for SEO-site audit

Verification of the site affects the following aspects:

  • Keyword analysis. Compilation of a semantic core and checking its relevance to the subject of the site. Formation of a new list of keywords, oriented to the resource, taking into account the activities of competitors and current trends;
  • Analysis of site indicators. Collection and study of information on the attendance of the resource, bottlenecks, conversions. It gives an opportunity to find out problem areas that prevent the accomplishment of a targeted action. An optimized site keeps the visitor, which has a positive influence on the ranking;
  • Evaluation of the technical component. Analysis of the speed of the site, the functioning of feedback elements, the convenience of navigation. Identification of problem and non-working code. A fast and error-free resource takes a higher position;

  • Content analysis of the site. Study of text, graphic, multimedia materials for compliance with the subject matter of the resource. Identification of non-unique data, useless information. The uniqueness and usefulness of content is of increasing importance for ranking;
  • Control the availability of key pages for search engines. Studying of markup, tags, robots.txt files, the presence of links and other elements, influencing the availability of the resource.