The process of site audit is divided into several main stages:
What is included in a site audit?
Analysis of competitors' websites in the search
We analyze the strengths and weaknesses of competing sites in the search. We form a list of the main advertising channels that competitors use.
Audit of the technical part
We check the HTML code of the site pages for shortcomings and compliance with the requirements of search engines. We form a list of recommendations for improving the HTML code of the site pages.
Usability audit
Evaluate the usability of the site, adaptation for mobile devices, etc. We identify the shortcomings that prevent the user from completing the target action and form recommendations for their elimination
Link mass audit
We check the quality of external links to the site. Often a low-quality link profile can be the reason for low positions in the search or even falling under the filter.
Content audit
We check the uniqueness, readability, SEO optimization, spelling of text materials on the site. We draw up technical specifications for the copywriter and site administrator, taking into account the characteristics of the resource.
Formation of the site's semantic core
We form a list of requests by which potential customers can go to the site. We make out in the form of a list of correspondence a group of requests-page of the site.
SEO audit
The process of analyzing a site to identify issues that may affect its position in search engines for targeted search queries.
Findings and recommendations
We process and structure the received analytical material, making it convenient for further use. On average, a site audit includes from 5 to 10 files of various sizes.